Engage! Daily Bloggr with tips on how to increase community engagement, a central ingredient for building successful online communities. Engagement requires stickiness through exclusivity, a points system or some other approach to get users direc...
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Posted on
7/20/2010 10:00:55 PM
by Dave Burke,
Categories:
Everyman Links
Tags: Community Engagement, Vertical Social Networks, Mobile Web Design, Foursquare
Your Own Race. An Illuminated Mind post on lessons learned from one year of self employment. “Effectiveness is the name of the game when you’re self employed.” I couldn’t agree more. Quality is a given, but productivity is Job #1. There’s too muc...
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Posted on
7/4/2010 7:43:43 PM
by Dave Burke,
Categories:
Everyman Links
Tags: Freelancing, Marketing, Content Effectiveness, Stories and Marketing
Asking “Why Not?” In this Design Shack post titled Why Your Great Ideas Will Fail we’re advised to look at the negative to enjoy success when developing a product. Rather than locking-in on what’s unique and great about our product, we should look at i...
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Posted on
6/26/2010 5:57:24 PM
by Dave Burke,
Categories:
Everyman Links
Tags: Product Development, Manifestos, Freemium Content Models
Simple to Share. After Hugh MacLeod’s book Ignore Everybody became one of my all-time favorite reads, I pay much more attention to what Hugh has to say, like in a recent CopyBlogger guest post on growing his business. According to MacLeod, nothing move...
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Posted on
6/18/2010 7:00:33 PM
by Dave Burke,
Categories:
Everyman Links
Tags: Market Influence, Media Marketing, China, Augmented Reality, SEO, Coupons
Website Do-overs. Excellent MarketingProfs article on things to consider on your next website, but also worth considering for existing websites that should be thinking “do-over.” Points to consider include looking at your customers’ needs more than wha...
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Posted on
6/12/2010 11:15:08 AM
by Dave Burke,
Categories:
Everyman Links
Tags: Website Design, Website Development, Freelancing, Calls to Action, Marketing
Navigation Rethink. A new Landing Page Makeover clinic from CopyBlogger with the issue jumping out from the page being rethink your navigational scheme. The site had an image-based menu that was madeover with a menu representing the core points that th...
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Posted on
6/5/2010 6:33:17 PM
by Dave Burke,
Categories:
Everyman Links
Tags: Landing Pages, Navigation, Stories and Marketing
Software Product Development Checklist Supreme. SecretGeek with a checklist of 124 to-do’s in creating, selling and sustaining a successful software product. In this case the product is a standalone .EXE, but valuable for a web-based application as wel...
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Posted on
5/30/2010 3:28:03 PM
by Dave Burke,
Categories:
Everyman Links
Tags: Software Product Development, Brand Marketing, Mobile Applications, Open Source Application Monetization
Micro magazines for a fast and specific world. Seth Godin discusses the allure of micro magazines, describing weeklies like Time and Newsweek as being slow and general, while in contrast the world is fast and specific. Godin lists why micro magazines r...
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Posted on
5/17/2010 8:46:11 PM
by Dave Burke,
Categories:
Everyman Links
Tags: Growing Online Communities, Micro Magazines, Marketing, Predictive Measurements
The Disembodiment of Content. The first of three slideshow-based Everyman Links for you today, here from Gerd Leonhard whose slideshows we’ve linked-to before. This is similar to previous Leonhard slideshows, but we’re covering it today for the phrase ...
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Posted on
5/4/2010 5:34:00 PM
by Dave Burke,
Categories:
Everyman Links
Tags: Blogging, Personal Branding, SEO, Future Trends
Humanized Description. I love stories like this one where individuals in often menial jobs become celebrities because they blow away everyday expectations. Here Jay Baer describes how US Airways flight attendant Randy Lausen relishes the description of...
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Posted on
4/28/2010 4:57:38 PM
by Dave Burke,
Categories:
Everyman Links
Tags: Freelancing, Online Community Features, Productivity