Goals and the Personal Brand. We’ve talked about the need to establish a personal brand, but this Forbes article does a good job explaining why: it enables us to one day achieve our goals. “You need to sit down and figure out where you want your path t...
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Posted on
3/15/2010 9:15:19 PM
by Dave Burke,
Categories:
Everyman Links
Tags: Personal Branding, Product Evangelists, Algae
Six Things Clients Want. Valuable reminders for freelancers on what our clients are seeking from us. Clients are looking for insights about their customers or their business. They seek inspiration and new ideas. Clients expect us to be able to collabor...
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Posted on
3/12/2010 8:24:56 PM
by Dave Burke,
Categories:
Everyman Links
Tags: Augmented Reality, Community Connections, Foursquare
The Game-ified Life. If Kevin Kelly is impressed with someone’s talk, then it’s something we should take a look at. In Kelly’s words, “You should watch this talk on the future of games by game designer Jesse Schell. It is the most mind-changing talk I'...
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Posted on
3/3/2010 8:50:27 PM
by Dave Burke,
Categories:
Everyman Links
Tags: Internet of Things, Online Community Management, Game Theory
My space is more important than your space! That is what Mitch Joel of Six Pixels says people are saying as Facebook moves past Yahoo! as the second most popular website in the U.S. Joel suggests that as technologies, platforms and channels conti...
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Posted on
2/27/2010 3:46:47 PM
by Dave Burke,
Categories:
Everyman Links
Tags: Brand Marketing, Social Media Developments, Use Analytics
The Splinternet. A new Harvard Business Review post says Micropayments may return us to a closed, vertically integrated ecosystem like how IBM used to do it in their heyday. It mentions an important concept that’s getting more and more play these days:...
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Posted on
2/24/2010 9:10:10 PM
by Dave Burke,
Categories:
Everyman Links
Tags: Splinternet, CSS, Website Development
Wired’s Tablet Vision. Under the title Is This The Future of Publishing, Mitch Joel of Six Pixels posts a video of the coming tablet version of Wired Magazine. We previously covered the similarly dazzling Sports Illustrated tablet version, which is wor...
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Posted on
2/18/2010 9:07:32 PM
by Dave Burke,
Categories:
Everyman Links
Tags: Selling, Customer Conversion, Market Influence, Effective Web Design
The Open Content Operating System. Gerd Leonhard uses the term “Open Content OS” to describe our interconnected ecosystem where conversation replaces broadcasting and trust replaces advertising budgets. “Pretty much every creator already knows it's not...
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Posted on
2/9/2010 9:20:22 PM
by Dave Burke,
Categories:
Everyman Links
Tags: Open Content, Liquid Glass, Digital Asset Optimization, Community Groups, Subgroups, Education Gameplay
New Everyman Post Title Format. I always liked seeing Everyman Archives all lined up in a neat little column, with the subject format of “Everyman Links for [date]” binding them together as a unified whole. But there are some problems ...
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Posted on
2/6/2010 2:30:00 PM
by Dave Burke,
Categories:
Everyman Links
Tags: No tags for this post
Imagine there’s no website. It’s easy if you try. Mitch Joel takes a business from brochureware to content publisher. “As brands continue to try to out-design competitors, there could also be a bigger, scarier realization: your website is not important...
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Posted on
2/2/2010 8:49:06 PM
by Dave Burke,
Categories:
Everyman Links
Tags: No tags for this post
Content Marketing Concentrate. 10 Tips for Content Marketing Success is concentrated advice on how to best use content in marketing our business. Advertising is content. Content is advertising. Ensure all content passes the “So what?” test, or wha...
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Posted on
1/28/2010 9:57:22 PM
by Dave Burke,
Categories:
Everyman Links
Tags: No tags for this post