Dave Burke : Freelance .NET Web Developer specializing in Online Communities

Everyman on Pre-to-Post Digital, Social Networks as Marketplaces, Member Measurement, Moving Platforms

Pre Digital. “Perhaps the most critical thing you can say of a typical institution,” says Seth Godin, “That place is pre-digital.”  He concludes by reminding us that we’re still at the very beginning of a huge transformation.  Middle Digital... [More]

Posted on 12/31/2011 8:43:57 PM by Dave Burke, (0) Comments
Categories: Everyman Links
Tags: Technology Trends, Social Network Marketplaces, Community Metrics

Everyman on Pictures Under Glass, Ruining Sharing, Blog As Application Template, Rumble Strips

Pictures Under Glass.  A self-described rant on the future of interactive design from Bret Victor arguing that futuristic technology videos are often limited to interaction with hands and “pictures under glass.”  Makes you think about interactiv... [More]

Posted on 11/27/2011 2:55:35 PM by Dave Burke, (0) Comments
Categories: Everyman Links
Tags: Renewable Energy, Technology Trends, Interactive Design, Facebook, Application Design

Everyman on the Social Networking Paradox, Gig Economy, No-Sales Syndrome, Peanut Butter Strategy

Social Networking Paradox. Enter the Community.  The paradox of social networking described in this Techcrunch Article is “as the size of the network increases, our ability to be social decreases.” Tweets, Wall Posts and Check-ins become broadcasts o... [More]

Posted on 11/20/2011 3:59:17 PM by Dave Burke, (0) Comments
Categories: Everyman Links
Tags: Social Networking, Freelancing, Selling, Content Effectiveness

Everyman on Influencers, Gaming vs Reputation Systems, Trusting in Facebook, Alvin meets Orson

After nearly six months away, I am back in Big Everyman mode to share links I find interesting and of value. Some of the links may seem a bit dated as we catch up, but hopefully you’ll find that they are still worthy of Everyman reflection. Influencers... [More]

Posted on 6/12/2011 6:48:27 PM by Dave Burke, (0) Comments
Categories: Everyman Links
Tags: Influencers, Gaming, Marketing, Facebook

Everyman on Storybuilders, Clubs over Crowds, Driving Social Actions, Corporate Ipsum

Storybuilders.  We’ve talked about the power of stories before.  Here’s another good post on the subject from Duct Tape Marketing who quotes Mister Rogers, “It’s hard not to like someone once you know their story.” And from the author (not Miste... [More]

Posted on 1/8/2011 11:46:23 AM by Dave Burke, (0) Comments
Categories: Everyman Links
Tags: Stories and Marketing, Exclusivity Marketing, Social Influence

Everyman on State of the Web, One More Link, 25 Redesigns, Content Sharing Factors, China Blue

Mary Meeker’s State of The Web. Presentation from Mary Meeker with Morgan Stanley Research on the State of the Web that’s worth clicking through.  One of the takeaways was how Mobile is revolutionizing commerce (slide 23.) Real-time retail and servic... [More]

Posted on 12/27/2010 5:25:16 PM by Dave Burke, (0) Comments
Categories: Everyman Links
Tags: Technology Trends, Content Structure, Mobile Commerce, Website Design

Everyman on Expert Is As Expert Does, One-Dimensional Freelancing, Freelancer to Consultant

Expert Is as Expert Does.  A ScLoHo reference to Seth Godin with a reminder-slash-warning to not extend our expertise beyond our bounds by managing business functions that are better performed by others.  We one-person shops often “do it all,” b... [More]

Posted on 12/12/2010 3:11:36 PM by Dave Burke, (0) Comments
Categories: Everyman Links
Tags: Business Strategy, Freelancing, Website Marketing, Social Media

Everyman on Where a Website Fits, Minimum Project Rate, Benefit-Driven, Broken Screens

Where a Website Fits. MarketingProfs post on website development myths, like web hosting should cost $5, maintaining a website is simple, and traffic is king. The most insightful statement to me was, “Web developers must not only know how to create the si... [More]

Posted on 11/14/2010 7:25:32 PM by Dave Burke, (0) Comments
Categories: Everyman Links
Tags: Marketing, Website Design, Device Interactivity, Landing Pages

Everyman on Involving Software, More Valuable than Facebook, Spreading Your Ideas

Your product just happens to involve a piece of software. A Top Shelf Seth Godin post on the business of software.  “You need to imagine (and then execute) a business that just happens to involve a piece of software, because it’s become clear th... [More]

Posted on 11/7/2010 6:48:24 PM by Dave Burke, (0) Comments
Categories: Everyman Links
Tags: Facebook, SEO, High-Speed Rail, Market Influence, Software Product Development

Everyman on Scarcity, a Faster Website, More than Attention, a Moore’s Law Infographic

More than just Attention. Copyblogger’s Sonia Simone on Why Getting Attention Won’t Make You Rich. “Attention isn’t actually the rarest commodity in the 21st century. Trust is.” I particularly liked the review of copyrighting goals: craft an offer, build ... [More]

Posted on 10/3/2010 8:53:12 PM by Dave Burke, (0) Comments
Categories: Everyman Links
Tags: Scarcity, Moore's Law, Attention, Website Performance


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