Dave Burke : Online Community and Social Business Specialist

Gary Vaynerchuk's Crush It!: Why NOW Is the Time to Cash In on Your Passion is a short book at 142 pages, but a book I think you’ll enjoy. I read it over the course of three 60 minute Nordic Track Ski sessions. I would best categorize this book as infecti... [More]

We’ve reviewed several books on Social Media Marketing and Paul Gillin’s Secrets of Social Media Marketing: How to Use Online Conversations and Customer Communities to Turbo-Charge Your Business! may be the best of them to date. Comprehensive, an easy rea... [More]

The Cathedral & the Bazaar: Musings on Linux and Open Source by an Accidental Revolutionary from Eric Raymond is the Bible on Open Source development. I read two other books on Open Source over the last few months and can’t believe I let this book sit... [More]

Ignore Everybody: and 39 Other Keys to Creativity from Hugh MacLeod was a big surprise for me. I didn’t think I’d get much out of it, but I enjoyed it a lot.  MacLeod is the man behind GapingVoid and creator of those business card-size sk... [More]

Chris Brogan’s Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust is deceivingly simplistic. You read, “be helpful, connect people, be transparent, blah, blah.” Social Marketing concepts you already know and may perhaps pra... [More]

I’ve been working out of my home office doing mostly freelance work for nearly 10 years, so I read books like Career Renegade: How to Make a Great Living Doing What You Love on occasion to help keep me on the path.  The book is authored by Jonathan F... [More]

Tuned In: Uncover the Extraordinary Opportunities That Lead to Business Breakthroughs. The title pretty much does my job of describing the book to you. A light-weight [NordicTrack] read with good marketing advice. 2.5-out-of-5 Nordic Track Ski Stars. ___... [More]

Beyond Buzz: The Next Generation of Word-of-Mouth Marketing by Lois Kelly picks up where the Cluetrain Manifesto left off. Beyond Buzz provides clear guidance on how to transform conversational marketing into buzz in a way that is both interesting and tho... [More]

The Big Switch: Rewiring the World, from Edison to Google was written by Nicholas Carr, the author of Does IT Matter?  Switch is much like a “Does IT Matter” Part II, where Carr proposes that computing is becoming a utility much like electricity, som... [More]

From the title you’d think this book is some sort of existential read on the meaning of life.  In actuality it’s all about great design, brand, and the customer experience.  Do You Matter? How Great Design Will Make People Love Your Company was ... [More]