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Nordic Track Book Club Review: Crowdsourcing

I’m giving Jeff Howe’s 2008 work Crowdsourcing: Why the Power of the Crowd Is Driving the Future of Business 3-out-of-5 [NordicTrack] Stars. This doesn’t mean it’s not a valuable read, but that perhaps other books on the subject, like Clay Shirky’s Here C... [More]

Posted on 8/8/2009 10:18:44 PM by Dave Burke, (0) Comments
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Nordic Track Book Club Review: Free

To say that Chris Anderson’s new book Free: The Future of a Radical Price is generating a lot of discussion would be an understatement. I linked to three posts on Free in the most recent Everyman. Another post worth reading is Cory Doctorow’s review in Gu... [More]

Posted on 7/29/2009 7:40:30 PM by Dave Burke, (0) Comments
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Nordic Track Book Club Review: Unfinished Revolution

The Unfinished Revolution: How to Make Technology Work for Us--Instead of the Other Way Around is the second Michael Dertouzos book I read, the first being What Will Be: How the New World of Information Will Change Our Lives. Michael Dertouzos was the Dir... [More]

Posted on 7/25/2009 8:20:03 PM by Dave Burke, (0) Comments
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Nordic Track Book Club Review: Social Network Business Plan

The Social Network Business Plan: 18 Strategies That Will Create Great Wealth is a 2009 work by David Silver. It's very current with a few really good takeaways.  Silver builds on the concept of a “Recommender Community,” which is both obvious and no... [More]

Posted on 7/14/2009 9:00:50 PM by Dave Burke, (0) Comments
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Nordic Track Book Club Review: New Rules of Marketing & PR

I’ve read several of David Meerman Scott’s books and have enjoyed each of them. Scott also authors an interesting Twitter stream at @dmscott. The complete title of his 2007 release is The New Rules of Marketing and PR: How to Use News Releases, Blogs, Pod... [More]

Posted on 6/28/2009 8:38:19 PM by Dave Burke, (0) Comments
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Nordic Track Book Club Review: The Extreme Future

James Canton’s Extreme Future: The Top Trends That Will Reshape the World kept my attention from start to finish.  I read a lot of future trend books as you know, and this is a keeper.  100 pages of excerpts are not shown here, so this book is c... [More]

Posted on 6/17/2009 9:48:09 PM by Dave Burke, (0) Comments
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Nordic Track Book Club Review: Outliers

Everyone reading this post is familiar with Malcolm Gladwell’s Outliers: The Story of Success to some degree.  Few books received more press over the last 12 months than Outliers. I’m glad for that attention, because after several months of exposure ... [More]

Posted on 6/6/2009 8:39:40 PM by Dave Burke, (0) Comments
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Nordic Track Book Club Review: New Rules for the New Economy

Kevin Kelly’s New Rules for the New Economy is one of those must-read books, like Cluetrain Manifesto and The World Is Flat. It was published in 1999 and ahead of its time.  I read it when it first came out 10 years ago, but felt the urge to put in o... [More]

Posted on 4/5/2009 8:39:33 PM by Dave Burke, (0) Comments
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Nordic Track Book Club Review: Made to Stick

Made to Stick: Why Some Ideas Survive and Others Die by Chip and Dan Heath was one of those top-selling non-fiction books that seemed to be everywhere for a while.  After skimming through it at the local Barnes and Noble I knew I’d enjoy it.  Th... [More]

Posted on 3/26/2009 8:51:28 PM by Dave Burke, (1) Comments
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Nordic Track Book Club Review: Future Files

The title of today’s Nordic Track read is Future Files: The 5 Trends That Will Shape the Next 50 Years.  I read a lot of future trends books as you know, and this one from Richard Watson was as enjoyable as any I can remember.  Sound logic to su... [More]

Posted on 3/11/2009 9:07:37 PM by Dave Burke, (0) Comments
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