Heh, people are lovin' the first taste of Shel Israel's and Robert Scoble's Blog or Die! I thought I'd add an 87th trackback or so to the Chapter One online page.
I read a lot on my PocketPC in Word or MS Reader, so I took the time to grab the text from the web page and convert it into a PocketPC-friendly Word format, which is how I was able to make the time to read it. If you can't take the time to sit at your computer and read through the chapter at The Red Couch, here is the PocketPC version for Nerds on the Go.
I thought the first chapter was great! Moved along at a quick pace, a number of interesting anecdotes to validate the book's title, and good Cluetrain Manifesto wisdom thrown in. I don't know how you can write a book about blogging without it being completely outdated by the time its published, but the content addresses smart business practices sufficiently for the book to be valuable even when it's in dead-tree format.