Jason Gaylord put in a plug for the new ASPInsiders site so I thought I'd check it out. First of all, ASPInsiders is an excellent resource and I look forward to visiting often in the future, but when I looked at the home page I thought, “Whoa, what a great example on the failure to present the visitor with the banana!” (Banana analogy is explained in my review of Big Red Fez here.)
I looked at this page and thought, “Now what am I supposed to do???” The banana at this site is the list of ASP Insiders. (A REAL banana would be a subscription or feed to the disparate Insider blogs and site feeds, but that's another post.) Dummy visitors like me would definitely benefit by placing the list of ASP Insiders on the home page, not presenting us with a lot of empty space and a couple of paragraphs we have to read before getting to what we're looking for.