Antithetically speaking. “Google keeps tripping over Microsoft’s grave.” Great title, don’t you think? Interesting excerpts include “Google is the antithesis of Microsoft” and “Google can afford to give away everything that makes Microsoft valuable.” Speaking of search, I’ve been happily settling in with Bing the last couple of weeks. Apparently I’m not alone, as Bing continues to gain click share. I use it at least 20 times a day. Yeap, got my Bing, got my Zune. Life is good.
Zune quote of the day. Enjoyable comment thread to a Truth About Cars review of the Zune, particularly this one. “I bought my 4 GB Zune for a deep discount when CompUSA was going tits up and closing their stores. I’d been thinking about getting an MP3 player and it was kind of an impulse buy. I got my wife a 30 GB model for Valentine’s day a few months later and then got my kid a 4 GB model the following Christmas. I suppose in hindsight that a more expensive iPod might have been the better way to go, but at this point, with three of the damn things and a personal library of over 10,000 songs, we’re committed to it like the pig in a ham sandwich.”
That’s What She Said. Okay, who of us has not done something like this in Junior High?
Straight talk about relationship marketing. Some tough love for getting real with relationship marketing in this Copyblogger post. Relationship marketing is…not about authenticity, transparency, connection, being social, equality, or even communication. Relationship marketing is about marketing.
Big Daddy’s is hiring Cooks. I’ve never heard of Big Daddy’s, even though they’re located here in Burlington, Vermont. I sure enjoyed their recent Craigslist ad though.
Get ROI info and 5 dollars back. Paul Dunay’s “No Patience for the ROI of Social Media Discussion” article reminds us that a little creativity and effort goes a long way in monitoring ROI in our social marketing efforts, like how Dell profited with simple couple codes on Twitter.
Who watches Twitter Presentations? I haven’t watched a single one of these, but if you’re into watching presentations about Twitter they look really informative. I don’t know if any of them talk about coupon codes.
Data Lock-in. Tim O’Reilly on a theme he’s been espousing for years, and rightly so, that open-source code isn’t about free, it’s about enabling access to data, which according to O’Reilly, is the real source of lock-in.
The new socialism. I don’t comprehend most of what Kevin Kelly writes on his blog as he generates his next book “The Technium,” but when he dumbs down his writing so that Everyman can understand him, he’s brilliant. From this Wired UK article titled The New Socialism. “Instead of gathering on collective farms, we gather in collective worlds. Instead of state factories, we have desktop factories connected to virtual co-ops. Instead of sharing drill bits, picks and shovels, we share apps, scripts and APIs. Instead of faceless politburos, we have faceless meritocracies, where the only thing that matters is getting things done. Instead of national production, we have peer production. Instead of government rations and subsidies, we have a bounty of free goods.”
My blog isn’t a horse, Part I. Another Copyblogger post for you, practically putting a gun in your hand to shoot your blog as it were a suffering horse and walking away like some cowboy. I’ve been blogging for, geez, five years, pretty much day-in and day-out, and I swear my subscriber counts are the same as they were three years ago. Then again, I think Feedburner just spits out a number based on the day of the week and month of the year, like the electric company estimating the month’s usage without reading the meter. So I don’t do it for the numbers. Never have. In Vermont we have the Ben & Jerry’s philosophy to guide us when faced with issues like this. “If it feels good, do it.”
My blog isn’t a horse, Part II. Part I was all BS. I’m driven to push on and will continue blogging for as long as it takes until one day this page appears at DBVT.COM. That’s my dream, then I can quit this idiotic blogging.