ScottGu Leads. Everyman’s link quest usually doesn’t start in Geek Town, but the new IIS Search Engine Optimization Toolkit from ScottGu’s team earns tonight’s prestigious Lead Link. Lots of screenshots in Scott’s post to give you a quick overview.
Out-Caring through Social Media. Choice phrases in this Jason Baer post, starting with the title, “Why Social Media Helps the Rich Get Richer.” My favorite, “You want a business model? How about giving a shit?” Another, “Companies that love their customers shine in social media.” Finally, “Social media cannot be bought or constructed as a bolt-on initiative, like an aftermarket roof rack or super funky license plate frame.”
You can’t stop the signal. Wishful thinking in this post “What It Would Take For New FireFly?” But a Browncoat can dream.
I’m Not Next. Seth Godin shares a few thoughts on Bing in “The next Google.” What I like is, “Don't try to be the 'next'. Instead, try to be the other, the changer, the new.”
Boxed Whine. I’m an NCAA Basketball fan. (Did I mention that the Tarheels won the 2009 NCAA Tournament?) I watch the NBA a bit during the playoffs, but that’s it, and then only to watch superstars. So I TiVo’d LeBron James, as I admire his accomplishments both on and off the court. With the Cavs out of it I’m officially over the NBA for another season. But after his shameful behavior in losing to Orlando, I’m officially over LeBron James. I should accept the fact that I’ll never see a class act on the court like Michael Jordan again in my lifetime.
Predatory Governors. I watched Predator over the course of a few Labatt Blue kitchen hours of power this past week and happened upon the Predator Collector’s Edition on Netflix. I have not read a more entertaining Netflix movie description. “Two real-life governors -- Arnold Schwarzenegger (Dutch) and Jesse Ventura (Sgt. Blain) -- use their muscled intellects to pursue a force more sinister than state budget crises.”
My responses are limited. You must ask the right Twitter questions. David Meerman Scott is so right. Twitter’s “What are you doing?” prompt is the wrong question. Scott offers a few alternatives, like “How can you be helpful?” and “What’s got your attention and why?”
Lest we forget the Twitter Douchebags. Hey, it’s not my term, it’s Adam Darowski’s. But it’s excellent. He’s even got pictures. The post title is “How To Use Twitter and Not Be a Douchebag.” Good, sound advice, like Tip #2, “Don’t tweet about your number of followers. It’s technically impossible to do without sounding like a douchebag.”
Web Analytics is sexy. Smart guys like Rob Howard of Telligent have known this for a while now, but this ReadWriteWeb post details Forrester research findings for the rest of us. U.S. businesses will be spending more—a lot more—on web analytics software over the next few years. Maybe ScottGu’s team has an IIS Analytics Reporting Toolkit in the works? With Scott Guthrie, all things are possible.