Bill Knew Better. I’m sure you found all of the press about Steve Jobs killing off non-Apple development platforms like Flash and MonoTouch on Apple OS4 devices as interesting as I have. Two of the most educational articles (along with their many good comments) were Econsultancy’s Steve Jobs will kill the goose that laid the golden egg and Gawker’s Dark Side of Steve Jobs. Too many good excerpts to share in a single link, and since Everyman is a Librarian and not a Professor I’ll keep my opinions brief. But Jobs a control freak? With “illogical ideological, emotional and competitive interests?” Who knew?! I keep thinking about something I read recently, can’t remember where, how innovation will happen on the edge, which means outside of Jobs’ closed devices. I also thank God Bill Gates knew where to draw the line between control and openness or I certainly wouldn’t have stayed in software development.
Making Connections through Transmedia Storytelling. Another thought-provoking Gerd Leonhard slideshow on brand building titled From Push to Pull. Interesting bits begin with “The other 3 billion are coming.” Free gets you to the place where you can ask to get paid. Stop the monologs, start the conversations. Become a Connector, not just a Director. Social networks are the next broadcasters. Transmedia storytelling becomes the standard. Share content that’s around your core offering and your people, syndicate it widely. Become part of—or better—host, the conversation. The mobile consumption and conversation around digital goods is the #1 growth story of the next decade.
Freelancers For the Win! I’d like to think the benefits of going with a Freelancer instead of an agency listed in this Freelance Review post accurately reflect the experience of my clients. Freelancers save their clients money with less overhead. We provide personalized, lightning quick response times. Clients deal “directly with the boss.” Good freelancers bring the client’s vision to life instead of imposing our own will on a project. We can answer questions about billing quickly and in detail. As wearing all of the hats, the person the client explains their ideas to will be the person doing the implementation, so nothing gets lost in translation. “Will the team working on your project at an ad agency jump for joy because you are a new client? I doubt it. Will a freelancer? Absolutely.”
Interruption Advertising By Any Other Name. A big week in advertising news with the announcement of iAds and Twitter’s new ad platform. While my friend Rich Nadworny has a great post on iAds, we’re still talking about a tired interruption-based advertising model. But as Mitch Joel writes, “Why would a brand simply want to put 140 characters of advertising drivel in someone's Twitter feed, when - for free - they can monitor the many references about their brand, listen closely over time and then figure out some semblance of a strategy around how to engage, connect and... GASP... Market to them more effectively?” Mitch got the “for free” part wrong, but otherwise he was spot on.
Tweet Search. Tip on searching your old tweets in Google from Loic Le Meur. It works just okay. Here’s the syntax: "whatyousearch inurl:usernameofperson site:twitter.com." For better and more current tweet results check out the Icerocket Twitter tab using your twittername and any additional search terms.
Back Gold, Texas Tea, Pig Poop. Scientists are converting pig manure to oil through thermochemical conversion duplicating the much longer process that occurs in nature. The manure oil is being tested as a low grade binder for asphalt on a stretch of road near I-44 in Illinois. Something else you may not know is that one pig generates up to 8 pounds of manure per day. Outstanding! And with that, another Everyman plops onto the Internet to begin the mysterious cycle of cyber-life and transformation.