Reciprocation. Putting Facebook Last. The title of this Molly Rants piece is absolutely correct, How Facebook is putting its users last. I opted-out of Personalization and allowing friends and applications to share anything and everything about me across the Internet. I also won’t be clicking on “I like this” any time soon in Phase One of Facebook withdrawal. I think Facebook is awesome and what they’re doing with Personalization and Facebook Connect is brilliant, but with Facebook’s habitual opt-out policies and (intentionally?) confusing privacy management UI, I wish they pretended to respect the dignity of customers and not just the monetary value of their personal information. As Molly Wood concluded, “Trust me: put users first, or you'll find yourself down there in the Friendster pile faster than you can say ‘Facebook Connect.’”
The Next Mobile Killer App. Interesting list of functions that may inspire the next killer mobile app. According to post author Rishi Dean, some of these killer mobile app functions might include smarter communications and media microcasting, better ways of staying current like a “Nanny Cam,” experience augmentation, extending the desktop, activity recording, device replacement, contextual query/response based on location and activity, identity and authentication utilities, and improved transaction processes.
Freemium Bullet Points. A second Rishi Dean Breaking Glass blog post for you, here with approaches to employing a Freemium model. We covered the points before, but useful detail here on implementation considerations. We can limit free by capacity (downloads, number of items, etc.), by function, personalization or granularity of data-centric applications, customization capabilities, source code availability, information latency/currency, usage rights, or finally, limiting use for a specified period of time. To best decide on which limitations to use, Dean adds we need to deeply understand the problem our applications solve for customers, keeping the free vrs premium use terms simple, and not worrying about giving too much away.
Sales. Mobile Apps. Web Apps. Sales. This GetElastic post lists mobile application features which get more offline sales, but the features should be in any commercial app, seems to me. Features like a store locator (contact page), product availability listings, customer reviews and ratings, a product search function, detailed product information, newsletters and special offers are all smart features regardless of platform, on or offline. Check out the post to see iPhone screenshots of these features in action.
Using IIS7 Rewrite. Real simple IIS7 fixes to common SEO problems from Scott Guthrie. Why I’ve been complacent about keeping my virtual server on Windows 2003 rather than press to migrate it to Windows 2008 Server is a mystery, but that move is going to happen. Soon.
Are you a Worker or an Entrepreneur? This SEO 2.0 post asks a very important question for freelancers, are you a worker or an entrepreneur? “As a worker you have only a finite number of hours to sell. You can make your clients pay more, but the invisible hand of the market will slap you once you become too expensive. Your mindset is the worker from the nineteenth century, someone who toils all day and is still dirty and hungry. An entrepreneur has an idea. An entrepreneur has to invest time and work without being paid at first, expecting that investment to pay off. The investment pays off once the product the entrepreneur has developed get sold. The product can’t be the entrepreneur’s time. A worker would sell time but not the entrepreneur. The entrepreneur strives to sell something, be it a product or service that is scalable and can be automated.”