Second Screening. Another new term to describe how we’re using mobile technologies. Second screening. Love that. Not too long ago, consumers had one screen in front of them at a time, and it was either a PC, or a standard television set. Now, consumers are surrounded by a “swarm of devices” that are increasingly interacting and overlapping one another. Lately, tablets have been the device of choice serving as the second screen of choice, and the race is on to capture big pieces of this vast new real estate.
To Blog or Not to Blog. Again. It becomes more and more tempting to stop blogging considering we generate so much content on various social networks, but Mitch Joel of Six Pixels offers two lists on why you should blog and why you shouldn’t. (Why you should blog wins, IMO…)
Trader Joe Takeaways. Several good Marketing Takeaways from this MarketingProfs study on customer loyalty to Trader Joe's. Humans are emotional, and we want to connect. Are you creating an environment where your customers feel welcome? Websites are environments, too, and every click offers a chance to connect. Don’t squander a single opportunity to demonstrate that you value those connections.
Need. More. Friction. This is precisely why I deleted my facebook account and refuse to recreate one. (Well, this and several other reasons.) This Atlantic article describes how people enter frictionless sharing unawares, where their reading habits are shared with the world. Here's how the Social Reader's recruitment process can work: You're on washingtonpost.com, and you're told that a particular Facebook friend has read a particular story. You decide you'd like to read the story, so you click on the headline. Then you're confronted by a menu that offers only one obvious way to get to read the article--by clicking "Okay, Read Article". And you have to scrutinize the surrounding text pretty carefully to realize that if you choose that option you've just agreed to make your Washington Post reading habits an open book.
StackWatcher. This Windows Phone app called StackWatcher displays live tiles of your favorite Stack Exchange user activity for Windows Phone. Great way to, um, extend the game.
Website to Metro. The conversion of a website to a metro app is described in this comprehensive MSDN Design Case Study. A lot here to digest in accommodating new metro UX capabilities.
3D Printing Getting Real. The U.S. government wants to find out if 3D printing technology can help revolutionize American manufacturing and invests $60 Million in 3D Printing as part of a new Additive Manufacturing Innovation Institute.