I was asked to evaluate a marketing email today that consisted of a single image with some contact info. The image had two problems: 1) It was way huge, weighing in at 426KB, and 2) It was also a wide load: 1060 pixels. Those two images characteristics guaranteed that the receipt of this unsolicited email by select clients would be greeted with a less than enthusiastic welcome.
The end product was a scaled down image at 780 pixels wide and 47KBs in size. But to support my claim that the image was far too wide I did a quick google for screen resolution stats. These are readily available, of course, but I wanted to post them because it isn't one of those things we reference often, while its a definition by which we work every day. Bottom line is that a 800x600 design will continue to reach the largest audience.
|
2004 |
Higher |
1024x768 |
800x600 |
640x480 |
Lower |
| January |
10% |
47% |
37% |
1% |
5% |