Nordic Track Book Club Review: Next Now

Next Now by Marian Salzman and Ira Matathia is the second book of seven I recently ordered and the first that one that gets thrown in my equivalent of the crapper, my Amazon Store “Books For Sale” category. 

I’ve read a number of books in the Future Trends genre and while Next Now presents a number of interesting trends shaping the world tomorrow, the authors presented them in an incredibly dry and uninspiring style.  It was like reading an encyclopedia.  I spent two [NordicTrack] Sessions with the book until about page 130 when I couldn’t take the writing anymore and grabbed another book of the New Seven.  “Next!  Now!”   HAUUGH-HAUUGH!

Two out of five stars.

A few excerpts:

p.4 We want to create our own worlds, and we value “quality space” as much as “quality time.”  Technology is our new appendage, and as we struggle to manage it, we’ll have to redefine the terms of undivided attention.

p.17 From Faith Popcorn, “cocooning,” the idea of reverting into a small circle of people and a tightly confined, managed home space.

p.20 Living in a culture of rampant lies is unsustainable, unstable, and essentially anxiety producing.  So more people are demanding the truth.  There’s a real rise of interest in “owning up.”

p.41 “Chindia.” While China is getting older as a nation, India is getting yonger.  Its average age is only 25, and with a population growth rate nearly twice that of china (1.4 percent), 1 billion strong India is expected to overtake its neighbor as the world’s most populous nation by 2035.  About 400 of china’s 600 largest cities already suffer from water scarcity, and in the next 25 yrears, the water situation will face enormous pressure from new economic growth.

p.46 The McKinsey Global Institute found that only 25 percent of Indian engineers are capable of competing for outsourced work.

p.47 Its “one child” policy has had a dramatic effect, and as a result of falling birth rates, China is aging faster than any other country in history.

p.61 It’s becoming increasingly apparent that when it comes to obesity, Europeans aren’t all that different from Americans–they’re just a few years behind the curve.

p.79 The web has become the “new normal” in American life.  Google instead of Yellow Pages, eBay rather than garage sales.

p.81 Simplicity will be voluntary for some and involuntary for others, but ultimately it may mean a little let-up on the anxiety factor: Watch as stretching a dollar becomes as fashionable as spending one.

p.81 In 20 years, children will wonder how their grandparents got by without speaking Spanish.

p.83 Electronic waste, or e-waste–computers, monitors, TVs…and other electronics that are considered at the “end of life”–is the fastest-growing waste stream in the world. By 2010 we will have as many as 1 billion surplus computers and monitors.

p.84 Americans have a thing for voting…on American idol and Dancing with the Stars.  “We love to vote, as long as it’s for the absurd.”




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A long time developer, I was an early adopter of Linux in the mid-90's for a few years until I entered corporate environments and worked with Microsoft technologies like ASP, then .NET. In 2008 I released Sueetie, an Online Community Platform built in .NET. In late 2012 I returned to my Linux roots and locked in on Java development. Much of my work is available on GitHub.