The Wellness Revolution by Paul Pilzner is a light-weight read with a few interesting ideas to support the book’s premise that we’re on the verge of a huge focus on wellness. The full title is “The New Wellness Revolution: How to Make a Fortune in the Next Trillion Dollar Industry.” I enjoyed the book, but not enough to consider giving up writing code for a living anytime soon to invest in the revolution. 2.5 out of 5 [NordicTrack] Stars.
p.4 The next trillion dollar industry is being spawned by scientific breakthroughs in biology and cellular biochemistry. The sickness business is reactive. No one really wants to be a customer. The wellness business is proactive. People voluntarily become customers.
p.9 Henry Ford’s real “invention” was to use various new technologies to produce in his own words, a car “so low in price that no man making a good salary will be unable to own one.”
p.16 By extending your years of strength and wellness, you can accomplish those things you want to accomplish.
p.17 I quickly discovered that the major reason so many people are unhealthy and obese has more to do with economics than with biology.
p.41 The baby boom generation is the first wellness generation. It’s easy to see why boomers are about to add an additional 1 trillion to our economy as they seek to preserve what they hold dearest.
p.46 Today almost 95% of the things we spend our money on–which most of us think of as necessities–were not even around when many of us were born. The same will happen with wellness. When quantity demand is satiated, quality demand kicks in. When you have all the food, clothing and TVs you need, you start wanting better food, better clothing and better TVs.
p.50 The most successful wellness companies today manufacture or distribute the highest quality (which often means the highest price) wellness products and services.
p.73 While a typical American adult requires about 500 milligrams a day of sodium, salt is so widely added to most processed foods that the typical US adult consumes 10 to 14 times this amount per day.
p.81 Unfortunately, science has very little to do with the Western diet. When it comes to food we are ruled by convention, taste and convenience. The few wellness revolutionaries are poised to achieved exactly this result in all three areas: convention, taste and convenience.
p.96 Consumers everywhere will soon understand that there is a monumental connection between the food they consume today and the way their bodies will feel tonight, let alone tomorrow.
p.122 The opportunity to provide consumers with wellness-based financial services like wellness insurance ™ is almost as great an entrepreneurial opportunity as is the entire wellness industry itself.
p.173 For now and for the foreseeable future, the greatest retailing opportunities will be in intellectual distribution. Within intellectual distribution, the greatest entrepreneurial opportunities exist with wellness products and services because consumers don’t know many of these products exist, and because many wellness products and services have low or effectively zero marginal unit product cost.
p.187 Most wellness entrepreneurs started their businesses after first being a customer and finding that their wellness needs were not being met.