Imagine there’s no website. It’s easy if you try. Mitch Joel takes a business from brochureware to content publisher. “As brands continue to try to out-design competitors, there could also be a bigger, scarier realization: your website is not important anymore.” “Brands still get caught up in the functionality and minutiae of what their website is. All of those shiny bells and whistles won’t amount to anything if you’re not constantly and consistently publishing content that adds value to the consumer’s life.”
Four social networking pitfalls and how to avoid them. Four Social Networking pitfalls tonight for you include 1) Not updating regularly. 2) Your profile is lacking in information. People want to know about you, what your interests are, and to see you. Always include a photo. 3) Not thinking relationships first, and 4) It’s not about sell, sell, sell. The more you share, the greater your results will be.
Scoble on addictive app qualities. The Scobleizer lists many of the features which makes apps like Facebook, Twitter and Foursquare addictive. “On Foursquare, every time I check in it gives me points. If I check in a new place that it didn’t know about, it gives me a ton of points. It’s rewarding my behavior.” “Twitter puts all sorts of things in your face, like how many Tweets you’ve done, how many people you’re following…” “Anytime someone uses your @name in a Tweet you see it.” And he advises, 1) Serve your users’ narcissism. 2) Measure behavior and report it. 3) Add status for behaviors. 4) Make multiple status reports. 5) Make undesired behavior seem lame (like a default Twitter icon.) 6) Make it easy to share success with others. 7) Make an API for studying behavior. 8) Make it easy to invite others to join my addiction, and 9) Give people more hooks to addict their friends.
Must-see TV relationship. Someday I’ll load Foursquare on my iPhone, but in the meantime I can still be fascinated with the potential of the Foursquare Bravo partnership where Foursquare will integrate show personalities and their city tips and Bravo badges into the game experience. “The genius behind the Bravo deal is that, on top of introducing a plethora of new Bravo-themed badges, the cable TV network is turning the personalities behind its hit reality TV shows — think The Millionaire Matchmaker, Top Chef, The Real Housewives, Top Chef Masters and Shear Genius — into content creators. The reality show celebrities will share their tips and to-dos, essentially serving as curators of city-specific information that fans can follow and practice in real life.”
Social Influence Marketing Trends. That’s a fancy phrase alright (with it’s own acronym, no less! SIM, for Social Influence Marketing), but the slideshow will explain why it’s important. Good marketing food for thought, like allowing the community to shape and evolve your brand. Let go of your content and the sanctity of product pages. Reaching the customer through the three influencer types: peer, social and key influencers. The continuum of brand voice -> social voice –> social brand. Tweets are about influence.
iPad smatterings. This post pretty much captures the iPad basic value points as I see them. “It’s for consumption, not creation. It’s a big version of the iPod Touch, not the iPhone. Perfect for watching stuff on, with some other functionality like email, but not a computer.” “Newspapers and magazines will be able to develop really engaging content, which is much more visual then the current versions. Allow people to subscribe like podcasts but for a fee. Remember this video that was doing the rounds before Christmas?” And he lists the very cool Sports Illustrated video we looked at in our 12/9/09 Everyman. Worth watching again as a reminder of why mainstream media publishers are salivating over the iPad as their chance for a do-over, this time with people actually paying for content.
Digital doomsday: the end of knowledge. Thought provoking article on the long-term storage of today’s electronic knowledge and how hard-drives just don’t cut it. Interesting anecdote on how a retired engineer was uniquely qualified to retrieve NASA images from magnetic tapes of the 60’s. “With some scientific experiments now generating petabytes of data, preserving it all is already becoming a major challenge.”
Blog as Hub. Again. We touched on this in our last Everyman, but using your blog as a social media hub is an important marketing advantage and brought home by an excellent post from Danny Brown who’s doing a series on Blog as Hub this week. “All you’re doing is renting space and abiding by a landlord’s rule with Facebook. But your blog – especially a self-hosted one – is your rulebook. For this alone, it’s the ideal platform to create a social media hub.” “But there’s a lot more to your blog acting as your hub than not giving over control to third parties. By using your blog as your home-base and connecting the dots to your social outposts, you’re essentially making yourself both resource and resource centre.”