The Life and Times of an Event Website. An interesting account of how a website combined with social media was used before, during and after a journalism conference describing both successes and areas for improvement. An example of something in need of improvement was the “interview another attendee” pre-event effort, a good idea which failed because the tools to capture and post the interviews weren’t simple enough. Also, the site launch at two weeks before the event was far too late in the process. The event web site included an attendee list with the participants’ social links, a Twitter search widget showing a real-time feed, a Facebook fan box, Ustream video feed, a wiki and more. Post-event web media consisted of a LinkedIn Group so attendees could continue with the discussion. Tips on helping things go smoothly during the conference included agreement on a hashtag for the event, performing proper meeting venue coordination to ensure Wi-Fi and port access, and a tech table with a dedicated laptop and projector to display the live Twitter hashtag feed.
Real World SEO. Justin Etheredge asks, ”What’s wrong with my blog and why does it rank so poorly with Google?” He received a lot of high-quality site analysis for free from his readers. The result is an extremely valuable SEO learning tool to walk through the items mentioned in the comments and see how our sites measure up.
Twitter is a waste of time for… I enjoyed this post on who Twitter is good for and for whom it’s a waste of time. It’s good for businesses who sell “passion products,” things related to peoples’ hobbies, vocations and interests. It’s also good for celebrities and breaking news. And narcissists. The post continues, “On the other hand, Twitter is a waste of time for…Everyone Else.” Blogs are better for telling your story. The post conclusion is worth remembering. “Exposure is always good, but how hard we have to work to get that exposure may prove, for some, to be out of line with what they’re getting for all the effort.”
China Ascendant. We all know how China is poised to dominate the world. Here’s a list of recent news stories on China and the phenomenal progress it is making in a variety of areas. Also on the topic of China, I listened to an excellent On Point podcast this week titled China as the New Global Power.
Website Approach One. This Duct Tape Marketing post describes Five Personalities a successful website must employ. Some good things here. Strategy first, or what your web site should do. Design supports strategy, moving the visitor effortlessly to the information and results you want. As for the Developer personality, “There are many ways to integrate widgets, plug-ins, communities, ratings, subscription, comments, customer portals, and membership only sections to increase engagement and usability. Successful web sites employ the right mix.” Marketing comes next. “The marketer is involved in all phases to some degree, but is ultimately unleashed for good when the site is live, keeping content and SEO plans moving forward, traffic and user analysis, and integrate the organization’s social media strategy.” Finally, it is the User personality determines ultimate success or failure.
Answer these questions for your website visitors. This Web Worker Daily post is about ways to market your business, but I think the best takeaway is a list of questions you need to answer for visitors when they experience your website. What is this site about? What does this person/company do? How much does the service cost? How does it work? What else do I need to know? How can I purchase it? How can I contact this person/company? Should I keep up with this person/company? If so, how?
Find what’s working and do more of it. The Simplest Secret to Business Growth brought to you by Duct Tape Marketing.
The Blogger’s Influence is Made Not Born. Jay Baer on how bloggers are different from reporters. He lists an important point that I mentioned back in 2004, something Jay Rosen said at BloggerCon III, “Writers for a newspaper, for instance, draw off the credibility and trust of the newspaper. In blogging, that credibility has to come from the writer. The magic is in what successful bloggers learn about trust, integrity, building a brand, an audience, from zero.” Jay Baer writes, “Guess how many readers this blog had originally? If you guessed zero, you’re right. And the truth is that every blog started the same way. Brogan. Mashable. MarketingProfs. Solis. All of them started with zero readers.”