Everyman Links for January 7, 2010

Call to Action Vacuum. My web properties are sooo Call to Action deficient. It’s embarrassing and something I plan to address in 2010. Here’s a motivating post displaying a ton of Call to Action examples.

The AJAX Collection. I didn’t know about ajax.wespai.com, at present listing 570 AJAX, jQuery and otherwise juicy client-side controls and plug-ins. Arranged by category. I think I’ll subscribe to the RSS feed and hope the collection keeps growing.

More Google Penetration with Nexus. Smart observations from Mitch Joel on Google’s real motives for the Nexus phone. “The Nexus One’s success in the marketplace is going to be predominantly benchmarked against how many units it sold compared to the iPhone, BlackBerry, Palm Pre, etc… Big mistake. Google could care less about how many units are sold (or how much each unit sells for). Google cares about the data. Having a phone in every person’s hand running Google applications on a mobile Google OS (hello Android) powered by Google search is going to give Google deity-like powers. It’s not just going to know what you’re looking for, it’s going to know where you are, who you are connected to, what you do, where you’re going, what you like, what you’re taking pictures of (hello Google Goggles) and oh, so much more. What is that data worth? Even if the penetration of the Nexus One hits under five percent of the entire mobile marketplace, that’s still going to be a healthy enough data sample to have some pretty astounding insights into human nature and behaviour.”

Social Media people know two things. A great lead paragraph to a post describing the simplicity and marketing value of sharing bookmarks in delicious. "Anyone who’s spent time in the social media space knows two things. You are what you share. And your product is your content. So it’s no surprise that agencies (of all kinds) are constantly attempting to create content, apps, tools and what not (in addition to their blogs) in order to show their chops, add value to clients and otherwise make it look like they know what they’re talking about."

Social Branding Nuggets. Guest Conversation Agent post on social branding with some excellent nuggets that I’ll package up for optimal effect. “You have to understand not only what you think you are, but what [clients] think you are and can be, as well as why they really care.” “Branding is, of course, the process of articulating your identity in ways people see, understand, and, most importantly, care about enough to pay for.” “Social branding means discovering how your customers perceive your brand as part of their brand. It means looking at why they use your products, and how, and then tuning what you do to resonate more strongly.” “Your message—the encapsulation of who you are, for whom, and why people should care—has to be short… and shareable.” “The more connected people feel to you, and the more included they are in the stewardship of your brand, the more powerfully they can leverage their networks on behalf of yours.” And finally, “Evolution is what social branding is all about.”

Play Foursquare anywhere. Opening up the city selection list is a pretty big deal for Foursquares, or Foursquarers, or whatever. Funny, I’m starting to hear more about Gowalla than Foursquare these days. Haven’t done the iPhone download with either, but will let you know.  On the other hand, I did download this pretty interesting-looking Discovery Channel app about a week ago.  Haven’t opened it yet…

Location Awareness Tonight. On the subject of Foursquare (and Gowalla), here’s a Duct Tape Marketing post on why location awareness in the mobile space can be a huge win for small business. Hyper local, tech savvy evangelists. People are physically checking in to your business. You can make offers. Track and reward. Automated Customer Relations Management data. Disseminating information about your business through integration with Twitter and Facebook.

Sneaky Seesmic. Quite the Wile Coyote move of Seesmic acquiring Ping.FM, whose users will be able to send updates to an Acme box-load of social networks through Ping.fm’s email, SMS and IM gateways.

Definitive Community Measurement Guide. I don’t declare many posts as a “definitive guide” to anything, but this Outspoken Media post is as close as they come on measuring community.  When you may think your community isn’t growing as much as you think it should be, read through the various community metrics and see what areas you can build on.

Web Designer Pricing Guidelines. Also titled, “Be Careful Who You Feature.” A well-done Noupe post on pricing guidelines and featured web designers and their going rates. What was interesting about this post was that you started into the comments and began seeing a consistent flow of (I’m summarizing here), “Those designers SUCK!  They are WAY overpaid.”  One of the designers featured even threw up a “We’re currently undergoing scheduled maintenance.  Please try back later.” The guy’s a web designer, for christ’s sake. Scheduled maintenance?  Too funny.  That was two days ago and the “scheduled maintenance” page is still there. The moral is, market the heck out of yourself, charge what’s fair, and if you want to write an authoritative post on web design pricing, be careful who you link to.

The dog has had enough of that stupid baby. As usual, the subtitle of this Awkward Family photo trips the LOL meter.  I love those little legs sticking out.

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A long time developer, I was an early adopter of Linux in the mid-90's for a few years until I entered corporate environments and worked with Microsoft technologies like ASP, then .NET. In 2008 I released Sueetie, an Online Community Platform built in .NET. In late 2012 I returned to my Linux roots and locked in on Java development. Much of my work is available on GitHub.