Engagement, not eyeballs. A meaty TopRank post on measuring the ROI of Social Media. Interesting to consider that measuring the number of Facebook fans, followers and subscribers is old-school ROI. “Eyeballs aren’t a measurement of success anymore because those eyeballs likely avert your advertisement. Hits aren’t an objective of a website, inquiries and conversions are. The measurement of success isn’t the creation of a Facebook page or even the number of friends/followers the page has. Rather, success is in the engagement with a particular audience and how that engagement has the potential to impact a preset objective.”
The future of The Tweet. John Battelle contemplates the future of tweeting. “At the moment, ‘to tweet’ means something along the lines of ‘to broadcast a thought, in real time, using 140 characters of text or less.’ And while confining tweets to this creative box has been seminal to the service’s early success, I’d argue that continuing to do so will most likely consign Twitter to the status of a verbal footnote in our ongoing cultural conversation. So allow me to suggest what I believe the definition of the verb ‘to tweet’ should become: ‘To share a moment.’ In other words, to truly scale, ‘Tweet’ – the verb-in-process-of-becoming, or, alternatively, the verb-that-could-have-been-but-became-instead-a-footnote-in-history – needs to be defined by more than 140 characters of text.” I think he’s right and that we’ll probably be fascinated with how ‘sharing the moment’ is realized from a technical perspective.
Not Everyone. Someone. Seth Godin says, “You don’t want everyone. You want the right someone. Someone who cares about what you do. Someone who will make a contribution that matters. Someone who will spread the word.”
Inspiring Soda Shop guy. Seth Godin included a link to this video in his “Someone” post as an example of ‘looking for the right someone’ rather than everyone. I guess I can see that. Regardless, I loved the video of John Nese, owner of Galco’s Soda Pop Stop in Los Angeles who sells more than 500 varieties of soda pop—but not Pepsi.
SEO tips. Get it out there. Keywords, keywords everywhere. Another TopRank post on SEO for Public Relations, with good reminders for all of us. I liked “Number one thing to do is make sure your website is crawlable.” “Content that is likely already being created is low hanging fruit in terms of SEO.” And “when optimizing, don’t forget to include keywords in title tags, within content, navigation links, image alt text…” (Keywords everywhere, I’m thinking.)
Hover Love. I’ve had more hovering content in previous versions of dbvt.com and I want that experience again, darn it. I love The Hover. Big buttons and useful OnHover() content, that’s the ticket alright. Here’s a nice list of jQuery hovering affects.
YAPAF. Yet Another Post About Free. And I’ll read every last one of them. Good stuff here. “Nurture relationships with your readers and evangelists and your small army will continue to grow. They’ll spread the word for you, which attracts more evangelists, and means that you will have ever more people stopping by.” Liked, “People buy souvenirs, not products.” Under the subtitle of They’ll Pay for Access, “The people who love what you do want other ways to access your knowledge. Your fans will start by picking up every digital product you offer. From there, many will want more exclusive access, such as a consulting service, a mentoring or coaching program, or a monthly membership with exclusive access to you.”
Alltop = Twitter Lists? This Listorious home page sure reminds me of Alltop. I didn’t use Alltop until it supported RSS and I won’t use Twitter lists until more sophisticated clients like TweetDeck support them. Definitely some good stuff on Twitter Lists though. For the sake of economy, I think I’ll wait a bit for them.
Mark Cuban on Murdoch. Rupert Murdoch may or may not block Google from his content empire. I don’t see the wisdom in it myself, but what do I know. I do find wisdom in Mark Cuban’s perspective, “Twitter is surpassing Google as a destination for finding information on breaking and recent news of all types. What’s more, Twitter poses no threat to any destination news site. 140 characters does not a story make.” “Having to search for and find news in search engines is so 2008.” ha-ha.
Books on PC? WTF? I wanted to buy The Art of Community since it came out a few months ago. But $34 bucks? I don’t think so. We find out this week that it’s now available in PDF. For free. I downloaded it as soon as I heard the news and began reading it, but not for very long. Who reads books on a PC? Oh that’s right, Ballmer does. I hate it when that guy says such stupid shit.