Everyman Links for November 16, 2009

In the heady days of blogging. That LOL phrase puts this Buzz Canuck post in tonight’s #1 spot.  Here it is in context, questioning the interactivity of some of today’s social media. “How much of social media is really social? Perhaps in the heady days of blogging (2003-2007 RIP) you could make the argument that social media had taken down walls, but media evolves and starts to look like the incumbent media before it.” Other good stuff, “the belief that virtual companies will not need a website of their own and will just operate on a number of social media prongs is foolish and unfounded in success.” And “My prediction is that the term Social Media will fade into irrelevance. All media will be social. No more need for the distinction.”

Live from PubCon 2009!  A Search & Internet Marketing conference called PubCon (I haven’t heard of it before either) just wrapped in Las Vegas, producing some good information like in this VerticalMeasures post PubCon 2009 Top 50 SEO Tips So Far. Worth a read-through. “Are you ranking #1 for a keyword that will not provide real benefit to your business?” “Put a call to action on landing pages.” “Bounce rate: 30% is good, 50% is ok, 70% needs work.” “80% of queries are informational. Give them what they want then lead them where you want them.” And that’s just from the first 15 tips.

The Emerging Super-rich Cyborg Overclass. Technology forecaster Paul Saffo was recently quoted in the UK Telegraph as saying, “In the future people will be able to grow their own replacement organs, take specially tailored drugs, and use genetic research tools to alert them from any possible hereditary health dangers. Mr Saffo says these improvements would only be affordable to the super-rich. And because of this, he says, advancements may lead to a divide between the classes and eventually could lead to the super-rich evolving into a different species entirely, leaving his not-so-rich counterpart behind.” I don’t know about you, but I can definitely see that happening. Soon.

Nobody Wants to Read Your Shit. How can I say it better than Ben Casnocha?  There’s actually a lot of wisdom here. “When you understand that nobody wants to read your shit, your mind becomes powerfully concentrated. You begin to understand that writing/reading is, above all, a transaction. The reader donates his time and attention, which are supremely valuable commodities. In return, you the writer, must give him something worthy of his gift to you.”

Livescribe. Have you seen this new digital pen?  It records audio while you’re writing so you have full context of the moment. On Oprah.

Maybe Microsoft Got it Right after all. There was a lot of bad feeling around the net toward Microsoft after we learned they dumped one of their most loyal advocates in Don Dodge. But now, only eleven days later, Dodge is with Google proclaiming his new loyalties—to put it kindly—enthusiastically.   Some of the 100+ post comments pull back the covers. “Sorry, but this comes off as bitter and I’m a bit surprised that you’d actually expect anyone to believe that after just one week, you’re totally sold on the superiority of Google’s products.” “Wow, this post is -10 to Class. I didn’t know who you were at MS, but I’m pretty sure I’m not going to know who you are at Google either.” “This instant loyalty switch is a little abhorring. If you were faking it at Microsoft, why should I believe you’ll not fake it while you’re at Google? You, my friend, have no credibility now, at least in my eyes. Ron, signing out.” And my favorite, “Hi, So now this Typepad Blog will go on…Blogger, right? ;-)”

Define “Conversion” in regards to SEO please. Glad you asked! I happen to be reading two different SEO books on my [NordicTrack] at the moment, so it’s on the brain.  So many aspects and terms to get a handle on, like “Conversion.”  Its description in this SEO White Hats post is helpful, “Conversional goals can be set up through your Analytics settings. Take time to think about what goals you want to track. These may be sales or web enquiries you are receiving, or specific pages in your website that you want to focus on. While visitor contacts by telephone or fax will not be reflected in goal conversions, you can set your contact page as being a goal to get a feel for how many people are looking for your contact details.”

Digital Comb Over. I skimmed this Jeremiah Owyang post on establishing trust, but it’s Everyman worthy only because of “Digital Comb Over.”  I never heard that before. Excellent! It’s even better than “in the heady days of blogging.”

A Blog is not a Business Plan. 7 Harsh Realities of Social Media from CopyBlogger. Particularly liked under the topic of Giving Your Best Stuff Away, “Remember Sean d’Souza’s bikini concept. You can give 90% of it away, but there will always be people who will happily pay to see that last 10%.”

Future of Media: Events? A perspective on content creation that I never thought about but find intriguing. The author uses TED as a model event for future media creation, describing the benefits of an event approach in that 1) it’s live, happening at a specific time and place in the real world, 2) it’s generative, where something new gets created, 3) it’s publishable, 4) performative, in that it has an audience, and 5) serial. It doesn’t just happen once, but ongoing.

Samenosity 3.0. Someone doesn’t like the fact that LinkedIn is integrating with Twitter to display Tweets. Well-written argument in I just want LinkedIn to do One Thing.  What was thought-provoking was the closing paragraph, “So now, LinkedIn lets everyone in to rush the general admission floor. Way to go. Anatomy of a site on the way towards Samenosity 3.0.”

Bookmark for the FLV embed, stay for the wedding dance. I originally read this post because I like the idea of using an Open Source FLV player instead of YouTube. The post uses the JK Wedding Entrance Dance video to demo the player. I had never seen it before, but apparently YouTube censored it.  Why they would censor a feel-good, life-affirming video like this astounds me.  Yeah, I think I’ll check out that Open Source FLV player.

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A long time developer, I was an early adopter of Linux in the mid-90's for a few years until I entered corporate environments and worked with Microsoft technologies like ASP, then .NET. In 2008 I released Sueetie, an Online Community Platform built in .NET. In late 2012 I returned to my Linux roots and locked in on Java development. Much of my work is available on GitHub.