On a Post PC Era. Four interesting takeaways from this Forbes article on the Post PC Era and how it differs from today. 1) In the past, we sat at a desk or a laptop to work and access information. In the post-pc area, computing lives all around us. 2) The cloud acts as a repository, a synchronization service and a data analysis tool. It provides APIs to services… 3) Mobility is forcing every business to evaluate what applications and processes are worth migrating to mobile devices. This evaluation will create shifts in the industry where new software companies are born. 4) Mobile and the Internet of Things enable contextual intelligence.
Gamified in Four Steps. The four basic characteristics of a gamified application are described in this vatornews article titled “Gamification is the exact opposite of what you think.” In 2005, Rajat Paharia founded Bunchball…he was using a similar set of techniques to engage players: he would give people a clear problem to solve, like completing a puzzle in a defined period of time, he would give them a measure of progress like points and levels, he gave them a sense of social status like high score tables, and he would provide some degree of reward, like unlocking new levels or getting new abilities.
Nutty Nook NFC. Great comments on this post about NFC (Near Field Communication) coming to the Nook, enabling you to touch a book to get information about it on your Nook for a "frictionless purchase experience." Here’s a sample. I wonder if we can expect the next Kindle to to get NFC. Users can walk into B&N, scan books with their Kindles, and then purchase the book from Amazon. B&N becomes Amazon’s new showroom!
Yelp on Search and Mobile. Interesting consideration about mobile and search from Yelp’s most recent Earnings Call. Mobile represents a very new distribution channel for us, and one where we have a much more intimate relationship with consumers because they’ve chosen to download the app. They’re much more engaged, we’re now a button on their screen. That actually disintermediates search. We like that trend.
The Business of Sharing. Today’s nugget on sharing from Mitch Joel of Six Pixels. What makes any media "social" is the ability for the media (in and of itself) to be as shareable and findable as possible. That’s the core social action…If you’re not in the business of making what you do as shareable and as findable as possible, then what, exactly, are you in the business of?
12 Lessons on Turning 60. Definitely worth the two minutes it will take you to read Tony Schwartz’s 12 Most Valuable Lessons Learned at Turning 60. Harvard Business Review. Some of the ideas might even stick with you for a day or two.
Annoying Websites. MarketingProfs article on annoying things about websites that drive people away. 12 points in all, I liked #7, Mystery. Websites that don’t tell me what you do, why I need what you do, and what it’s gonna cost me are downright ineffective. I don’t want to dig for pricing. I want the information, and I want it now.
SkyDriving. I rarely use SkyDrive, but I think it has great potential. The integration with Windows Explorer in the Client App is really excellent from my experience. This InfoWorld article titled New SkyDrive rivals Dropbox, mimics Megaupload lists other SkyDrive features. Install the app and a new SkyDrive folder appears in your user folder. Drag files to the folder and they’re synced across your other devices and the cloud, almost exactly like Dropbox. In every respect, files in the SkyDrive folder inside Windows Explorer behave just like files anywhere else on your computer or network. Also description of the new URL sharing features.