Asking “Why Not?” In this Design Shack post titled Why Your Great Ideas Will Fail we’re advised to look at the negative to enjoy success when developing a product. Rather than locking-in on what’s unique and great about our product, we should look at its weaknesses as well. “Building a better mousetrap is in many respects the easy part. Getting people to use that mousetrap is the hard part.” To help customers transition to our product we want to look at why certain people would resist it. “Find the real motivating factors for your target audience. Locate the points of resistance and make them your primary goal from now on.”
Manifesto. Check. Work Awesome with a post titled What You Really Need Is A Manifesto. “A manifesto is a bold statement, or extended mantra, that sets a tone for your day, your career, heck, even your life. It’s a road map to awesomeness that should induce a surge of adrenaline pulsing through your body with each reading.” I’m linking to this because I wrote a Sueetie Manifesto before creating Sueetie and referenced it a couple of times this week in the release of Atomo. I’m glad I decided a year-and-a-half ago that Sueetie needed a Manifesto.
The Sucky Content Club. 20 Warning Signs That Your Content Sucks from CopyBlogger is pretty harsh. Your content sucks “if you’ve never read a book on copywriting,” or “you write less than 1,000 words per day.” Loosen up, pal. Still, some of the points like “you’re not getting many (or any) comments” or “you never receive fan mail” definitely define my dbvt.com blogging experience. Yet I persist. I keep on blogging about Sueetie and my work because I’ve learned from experience that it’s a valuable marketing tool. I do Everyman Links for me, because I learn so much from it. I do other columns like Stylin for different reasons, but the point is, sucky content or not, I couldn’t imagine not blogging. It would mean I no longer gave a shit.
Information Worth Paying For. Duct Tape Marketing post on free vrs. paid content, a topic we covered before. But here adding, “you may be doing your community a disservice if you don’t start analyzing ways to make your information more personalized, searchable and available in multiple forms,” with paid content models in those filtered, aggregated or curated delivery models. “While free information has value, the right information, in the right format, delivered at the right time is game changing and worth paying for.”
Community Red Flags. Richard Millington with 8 Red Flags to spot when your community is in trouble. Like the “sucky content” link earlier, the bar is set pretty high. Good points to consider regardless. No new posts in 24 hours, key members gone missing, less members joining, a rival community gaining momentum, unanswered posts, declining community topic or sector, lack of friendliness, boring discussions.
Orangutan and the Hound. I was going to leave you with the Starbucks WiFi Users Field Guide, but screw that. The Orangutan and the Hound video is MUCH better. Link is thanks to Lisa Barone’s Weekend Coffee Links, which is always interesting. It’s a lot like Everyman Links…or not.