Everyman on Bacon Flavored Toothpicks, Marketing Recipes, Why Email Newsletters

Bacon Flavored Toothpicks. Everyman lead link of the year. Illustrated. And available from Amazon.

Marketing Recipes. Copyblogger tells us in Betty Crocker Email Marketing Secrets that every topic has a recipe to sell, which apparently is Betty Crocker’s secret ingredient to marketing. “Recipes, including back-of-the-box recipes, get clipped and passed along and carefully preserved. A good-sounding recipe is reason enough to try that pancake mix or new pasta shape…You might teach a recipe for financial independence. A recipe for a fulfilling retirement. A recipe for getting a better job. A recipe for a happy marriage. A recipe for Red Beet Eggs.” (I added that last one.)

Why an Email Newsletter? According to this Smart Passive Income blog post, the answer is the email list, which is something you cannot do with an RSS feed.

Freedom from Marketing. Wouldn’t it be nice if we didn’t have to market our business all the darn time? This juicy excerpt might just be the ticket. “If your users think that they rock as a result of using your product or service, then you’ll need no marketing at all, because they will do everything for you.”

Take Me and My Cable to the River. How to get renewable energy from the empty windy plains far from population centers when nobody ever wants to see any more transmission lines built anywhere near anybody? Transmission cables placed out of sight under water provide an uncontroversial way to send renewable electricity from the isolated and desolate areas of the nation that are abundant in wind to where we live, inside heavy cables down the coasts under the ocean, or along riverbeds or along the floors of lakes. Me say, “Good idea!” but unfortunately it would cost over twice as much as tower type cable, or around $9 million per mile.

Compete where television can’t. Good advice from FeverBee blog on how online communities win over other forms of entertainment: participation. Types of community participation mentioned were real-time interaction with people, an opportunity to feel important within a group, working with others to achieve goals and a place to belong and be appreciated.

Internet of Things Video. Artful and enlightening video from IBM on the Internet of Things, where the world wide network of sensors provides us with knowledge throughout our data processing day. Well done, IBM!

Amazon Services Reference. Very thorough description of Amazon’s various cloud services from ReadWriteWeb.

Freelancer Mistakes and Misconceptions. The Design Cubicle has become one of my favorite blogs with posts like this one on Common Freelancing Mistakes and Misconceptions. Still, I only agree with about half of the author’s advice here. Requiring a contract, for instance. Hate’m. Contracts kill any chance of an honest, trusting long-term relationship from my experience. On the other hand, if I did have to provide a contract on a project, I love the author’s idea to include a clause to make clients responsible for legal fees if action is required.

The Internet, Society and You. An excellent summary by Thomas Crampton of a Michiko Kakatuni New York Times post on the growing effects of the Internet on our culture. Content fragmentation and postmodern bricolage, pressure for immediacy and real-time response, blurring of news and entertainment, growing polarization, an end of authorship to free content and ‘career oblivion.’ Oh, and a rash of those damned blog posts that just link to stuff.

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A long time developer, I was an early adopter of Linux in the mid-90's for a few years until I entered corporate environments and worked with Microsoft technologies like ASP, then .NET. In 2008 I released Sueetie, an Online Community Platform built in .NET. In late 2012 I returned to my Linux roots and locked in on Java development. Much of my work is available on GitHub.