Expert Is as Expert Does. A ScLoHo reference to Seth Godin with a reminder-slash-warning to not extend our expertise beyond our bounds by managing business functions that are better performed by others. We one-person shops often “do it all,” but successful long-term businesses are more than doing the work. “I’m talking about intentionally building a structure and a strategy and a position, not focusing your energy on the mechanics, because mechanics alone are insufficient. The organizations that matter are busy being run by people who figure out what to do next.”
One-Dimensional Freelancing. Another reason from Freelance Rant on why we should buddy-up to extend the limits of our expertise. Avoid being stuck in one-dimensional freelancing. This developer writes, “For eight years, I’ve worked as a solo freelancer. I do the work the way I want it to be done. I wouldn’t have lasted this long if the work I have done wasn’t top-notch. Yet I’ve come to realize a major limitation of being the soloist freelancer. I’ve become one-dimensional.” He goes on to detail his partnership with a graphic designer and lists a few caveats.
Freelancer to Consultant. We asked if “Freelancer” was a dirty word back in an April 2010 Everyman, here Freelance Folder compares Freelancer with Consultant. We Independents might want to consider where we fit and how we might benefit by definition. “A freelancer is just like an employee but on a contractual basis. On the other hand, a consultant is an expert advisor who is not accountable for results. A freelancer is considered rank-and-file. One of the minions, so to speak, of a business. In contrast, a consultant is at executive level, spouting out wisdom.” The question is, what freelancer with talent making a living by their own drive and sweat, paying their own insurance and contributing alone to their 401K wants to be considered rank-and-file? I sure as hell don’t.
Free as in Shipping. Duct Tape Marketing post on simplified pricing. “Give me a set of easy to understand options – that’s the world smart marketers live in today.” “Paying a higher price for the goods with no shipping seems better than paying the same amount broken into two.” “Free shipping also allows you to promote something for free. Pricing is a bit of a perception game.”
Social Media Is. Longtime Everymen know we often skim through Gerd Leonhard’s presentations on Social Media Marketing. This slideshow includes a good definition of Social Media (from Wikipedia.) “Social Media is interactive forms of media that allow users to interact with and publish to each other using highly accessible and scalable publishing techniques enabling the creation and exchange of user-generated content.” Sounds like a list of standard features we should include on our own community sites.
Website Promotion 101. 50 ways to get your site noticed from NetTuts+, all very basic but often completely neglected. Listen and take part in your community, monitor how the site is used, use email and forum signatures, create podcasts and videocasts (yeah, I know, someday…), launch a subscription service, join online community websites, and forty others.