Micro magazines for a fast and specific world. Seth Godin discusses the allure of micro magazines, describing weeklies like Time and Newsweek as being slow and general, while in contrast the world is fast and specific. Godin lists why micro magazines reflect our current reality and are attractive to both advertisers and readers. Being digital, they are free to print, they have subscribers, are focused on specific issues to a very specific audience, enabling that audience to connect, and where significant ideas can be exposed in detail. I.e., relevant ads.
Beyond the Landing Page. We used to think that Landing Pages were our big SEO draw, but CopyBlogger explains how Cornerstone Pages are what really bring home the bacon. A Cornerstone Page is essentially the definitive word on a given subject. The post describes an interesting approach to creating such a page. Select an effective keyword phrase, then group existing pages into a single Cornerstone Page, complete with a snappy, informative introduction and lots of links to content you already have on your site.
What New Online Communities Should Focus On. Richard Millington on five things new online communities should be worrying about. A core group of members. Sustaining momentum, as communities with a low level of activity die quickly. Appealing to a strong self-interest, what’s in it for your members. Persuading members to make a second visit. “What are you going to ask a member to do in their first visit to ensure they return?” Concentrating activity by holding back elements of the website, ensuring that unused features aren’t indicating a quiet site.
People Subscribe to People. I try to read through all of Gerd Leonhard’s Future of Business Slideshows because each has some choice phrase in them. One such phrase in The Changing Framework of the Open Economy is “People subscribe to People.” The slidehow opened with another keeper from Marshall McLuhan, “It is the framework which changes with each new technology and not just the picture within the frame.” “Connectivity Requires Openness.” “Future leaders are Connectors, not just Directors.”
Another reason why I could never live in the city again. Here’s a hint. It has to do with merging.
Seven Horizons to the Singularity. SevenHorizons.org lists predictions and uses Seven Horizons to define how close those emerging technologies are to actually entering our lives. Useful categorization. Starting on the farthest out we have “Questionable.” Doubts that it can occur within 20 years. “Blue Sky” is credible science fiction. Time to consumer, 10-20 years, if ever. “Informed Speculation” where it’s not clear if a technology will work, but a lot of money is being thrown at it (usually from DARPA.) “Scientific” is proof of concept. 4-10 years if everything goes right. “Engineering” is where the venture capitalists usually live. 2-6 years unless some deal-killer emerges. “Commercial,” where MBAs usually live. The stuff has been demonstrated to work, time to crank up commercial delivery. And finally, “Available, but not Ubiquitous,” where as William Gibson wrote, the future is already here; it’s just not evenly distributed.