Pre Digital. “Perhaps the most critical thing you can say of a typical institution,” says Seth Godin, “That place is pre-digital.” He concludes by reminding us that we’re still at the very beginning of a huge transformation.
Middle Digital. Godin’s Pre Digital makes me think of the Kindle book I’m reading titled Race Against the Machine. Only 67 pages, but very insightful about the root cause of current high unemployment being accelerating technological advancement across all industries. Highly recommended, and only $2.99. The reason I’m mentioning it is because one of the conclusions is to effectively integrate technology so that we’re racing WITH the machine, exploiting the strengths of both human and computer.
Post Digital. A classic of our technological times is Nicolas Negroponte’s Being Digital, published in 1996. I read it at least twice and wanted to read it on my Kindle. Ironically, it’s not available in digital format.
Social Networks as Marketplaces. Duct Tape Marketing discusses social networks as not only transaction enablers but as centers of engagement, education and participation with customers. Sueetie is a Social Networking platform that has an integrated Marketplace, so I obviously agree with the idea of social networks as marketplaces.
Users, not Customers are King. Another Duct Tape Marketing link for you on how we should consider the value that the largest possible number of users is receiving from our content and free products, not just those who pay for it. The larger the user group, the larger the customer pool. “Making your free products more valuable than your competitor’s paid products is one of the best ways to install this principle.”
On Measuring Member Likes and Dislikes. Richard Millington from FeverBee describes Facebook users hating the introduction of the News Feed, but it became successful because Facebook’s data showed them that members were interacting more. “Only data yields you the answer” on user reaction to making a change, Millington concludes.
Determining Community Enhancement Priorities. UX Booth lists a number of issues to help determine where to invest your community enhancement dollar. Frequency of use. Focus on features everyone uses. Since 5% of your website produces 25% of its value, hone in on the limited areas getting the job done. Considering how painful a current process may be to determine the task’s priority.
Moving Train Platforms. The idea behind Everyman’s Energy link for tonight is brilliant. Rather than using stationary train platforms requiring the train to come to a complete stop, why not use moving platforms for transfers and taking customers to the station, saving both time and energy.
2012. This Everyman was posted on New Year’s Eve of 2012, so I wish everyone reading this in the new year a blessed, healthy and productive 2012.