New Everyman Post Title Format. I always liked seeing Everyman Archives all lined up in a neat little column, with the subject format of “Everyman Links for [date]” binding them together as a unified whole. But there are some problems with a date-based title. The date tells you nothing about the day’s contents, nor does it create any motivation to open the post and read it. Another reason is for better SEO performance with more searchable keywords in the post and page title. We’re actually going full-circle back to how Everyman Links began in 2005 as “Geek Smatterings: [topics].” If you scroll to the bottom of the Everyman Archive list you’ll see what I’m talking about. Regardless the title, thank you so much for reading Everyman Links.
Flexible Pricing Strategies. A few pricing strategy nuggets in the new Ebook Fixed to Flexible from Todd Sattersten. One example used was Evernote charging two prices: $0 with constraints and $5 for pretty much no constraints, with 31,000 paying customers enabling 1.97 million to use it for free. Another example of flexible pricing is a business that converts out-of-print texts into electronic documents for religious scholars, with customers declaring what they would pay to have the work made available. The bids are accumulated and when enough bids are placed to cover the cost of production, the company goes to work. With the real data from the customer bids the company can create a demand curve and determine what retail price will maximize profits. This is an interesting Jeff Bezos quote, “There are two kinds of companies—those that work to raise prices and those that work to lower them.”
Qualities of the Successful Freelancer’s Website. “A neglected website might not seem like a big deal if you’re flush with work. But what happens when, Zeus forbid, work slows?” According to FreelanceSwitch qualities of a successful website include outlining the work process for prospective clients to give them an idea of what they can expect of you. Work examples are recommended, along with describing your projects in detail, the latter of which has always been my approach. Listing pricing is suggested, and I may add that in my services wiki. Having a blog is advised, of course, but “just having a blog isn’t enough if you want to build a community around your site. Regular posting of useful content will establish you as a trusted expert and extend your network of trusting fans and friends.” Usability, having a personality and easy contact completes the list.
They’re Turning Off Blog Comments. Interesting development in blog comments with Engadget and a few other mainline blogs turning off their comments. On the idea that “a blog is not a blog without comments,” I like the Engadget quote, “Our commenting community makes up only a small percentage of our readership (and the bad eggs an even smaller part of that number), so while they may be loud, they don’t speak for most people who come to Engadget looking for tech news.” Since restricting my blog comments to registered site members about six months ago I’ve received no complaints, no SEO link garbage and have been seeing no less traffic. Visitors who take a minute to register also mean a lot to me, who by the act of registering form a stronger relationship with me from which we both could possibly benefit.
On Saving Things that Shouldn’t Be Saved. Seth Godin at his best short, sweet and impactful. “Who will save book publishing? What will save the newspapers? If by save you mean, ‘what will keep things just as they are?’ then the answer is nothing will. It’s over. We need to get past this idea of saving.”