Simple to Share. After Hugh MacLeod’s book Ignore Everybody became one of my all-time favorite reads, I pay much more attention to what Hugh has to say, like in a recent CopyBlogger guest post on growing his business. According to MacLeod, nothing moved his business forward like old fashioned word-of-mouth marketing, with his newsletter subscribers telling their friends about his newsletter and suggesting that they sign up. He then added a requirement. “Make it easy.” We cannot make subscribers tell their friends about our newsletter. All we can do is make it as easy as possible for them to share it.
Free Shipping. I first thought this SEO article on using related search terms was intended to find additional meta-tags and SEO identifiers for landing pages, but the related terms were all about retail promotion codes, coupons, free shipping and other “low hanging SEO fruit” that affiliates are using and retailers like Macys are missing out on since those terms are often embedded deep in their shopping cart systems. The article has a screenshot of a sample Google search for “Macys Promo Codes” that didn’t include a single Macy’s site hit on the first page.
The Future of Toys is AR. Two minute video with many demonstrations of Augmented Reality and the quote, “I’ve seen the future of toys, and it is AR.” Yeah, probably. Cool.
So, China’s not a Superpower? This is the first piece I read saying that China is not a superpower or will ever become one. The author cites a moral decay from a Money is King mentality, where the mediocre is rewarded rather than the extraordinary. “The United States remains the country standing for the universal ideals that people around the world aspire to – liberty and democracy. Unlike Americans who have a clear message for the world, the Chinese do not have a vision for themselves, let alone to influence the world.”
Media-Web Disconnect. Insightful post titled 5 Things Old Media Still Doesn’t Get about the Web. The first thing that’s overlooked is that people never wanted to pay for news in the first place, but found enough value in the aggregation of news, sport scores and classifieds in one place to pay for it. Web users now get information from many places. As for paywalls, they break the fundamental way that the web operates by preventing linking and sharing. And those high-dollar iPad versions of print media? If you want people to pay for content, you have to offer something new and compelling, not simply glorified PDFs. Pirated experiences free of DRM are often considered superior to standard media delivery channels, and filesharing can be a good thing. "Replicating models of the past will get you nowhere."
Pleasing the Wrong Person. A short but valuable Godin post suggesting we should question who it is we are trying to please and if it’s the right person. "It’s true in your career choice or what you write or what you say or what you sell or how you sell it: if you are working hard to please the wrong people, you’ll fail." I relate a lot of what I read to Sueetie, and in this instance I consider who the product is trying to please. I’ve actually thought about this for a long time, and it’s always been fellow .NET developers. With the upcoming Sueetie Developer Package we might be close on that score. People seem to keep pushing me to produce another DotNetNuke, but that’s never been the audience Sueetie was intended to please.