The Game-ified Life. If Kevin Kelly is impressed with someone’s talk, then it’s something we should take a look at. In Kelly’s words, “You should watch this talk on the future of games by game designer Jesse Schell. It is the most mind-changing talk I’ve heard in many years. There were so many new ideas in it, and they went by so fast, that I have already watched it twice and will probably watch it once more. It’s that kind of talk.” I only watched it once, but it’s incredible. Schell is CEO of Schell Games. Before that he was a Creative Director of the Disney Imagineering Virtual Reality Studio. He is also on the Entertainment Technology Center faculty at Carnegie Mellon University. The most interesting part of Schell’s presentation to me was how ordinary life will become gameified, going through our day racking up points and “getting to the next level.” As Kelly pointed out, Schell outlines a version of an attention economy that seems pretty inevitable.
Think Sensors. A ReadWriteWeb review of a McKinsey report on the Internet of Things. The post title best described the issue at hand: Get Ready For Sensor-Driven Business Models. “McKinsey defines Internet of Things as ‘sensors and actuators embedded in physical objects […] linked through wired and wireless networks, often using the same Internet Protocol (IP) that connects the Internet.’" With functions of behavior tracking, sensor-driven decision analytics and process optimization, we developers might be able to find work if this Web thing doesn’t work out.
Community Management Tips Tonight. The title of this post from Rich Millington is Improve Any Online Community Without Spending a Penny. Most Community Improvement efforts only cost our time, an extremely precious resource, but the author makes several excellent points nonetheless. Focus on developing strong relationships with more influential community members instead of shallow relationships with everyone. Remove community features that aren’t used. Mention community member names more often, helping you to focus on what members are doing rather than what you want to say. Arrange time-specific activities for near real-time interaction, like a weekly discussion session, webinar or chat session.
From Lurker to Participant. Outspoken Media’s Lisa Barone asks how can we turn community member lurkers into participants. She mentioned a theory on community participation by Jakob Nielson that he called the “90-9-1” rule. 90 percent of users are lurkers who never contribute. 9 percent of users contribute a little. 1 percent of users account for almost all the action. “We’re all in a constant battle to up that last number. That last number is important. It represents your brand evangelists, the people who want to be actively engaged, the ones who want to know what you stand for, the customers most likely to be life-long, and the ones most vocal when you ask for feedback. The higher that last number, the easier it is to stay in tune with your real community.”
Featured Forum Thread of the Week. This SEO Advisor post describes a forum thread on Image Links vs. Text Links, which isn’t something we’re concerned about tonight. We’re linking to it because a “Featured Forum Thread of the Week” is a very good idea.
New wind power potential estimates. A laboratory predicted in 1993 that 10,777,000 gigawatt hours of electricity could be produced per year from wind on US lands. Now that capability is predicted at 37,000,000 GW due to technological improvements. According to the American Wind Energy Association, that is nine times total US electricity consumption. Current US wind power capacity is around 35GW, only reaching 3.5% of its total potential capacity.
The 12 Biggest Ripoffs in America. Best Article Every Day on 12 common ripoffs that most of us already are well acquainted with. Movie Theater Popcorn, Text Messages, College Textbooks, Branded Painkillers and “Free” Credit Reports are the first five. You can probably guess most of the remaining seven.