Social Networking Paradox. Enter the Community. The paradox of social networking described in this Techcrunch Article is “as the size of the network increases, our ability to be social decreases.” Tweets, Wall Posts and Check-ins become broadcasts of an individuals’ experience to a vague and undefined audience. Enter the Community, where we get back to shared experiences, comparing notes and perspectives.
The Gig Economy. Other names include Freelance Nation, the Rise of the Creative Class, and the e-conomy, with the "e" standing for electronic, entrepreneurial, or perhaps eclectic. When so much is reported about conventional employment figures, this Atlantic article is a reminder that many of us don’t fit the profile and why the Freelance Economy is a good thing.
Content: Action, Not Eyeballs. Short Convince and Convert post with good advice on the role of Content, turning content consumption into leads, sales and advocacy. Content is not about eyeballs, but action. The phrase “getting a handle on optimal behavior funnel” when timing content creation was mentioned. That’s a little deep for me, however, so I’ll stick with “action, not eyeballs.”
The No-Sales Syndrome. Not selling your product sucks. A lot. Copyblogger on how to turn sales around with a good “Bullets verses Cannonballs” metaphor, shooting many bullets with a few hits rather than a big fat cannonball and missing altogether. Use your light ammunition to figure out how to hit what you’re aiming at. Then you load those cannons. A couple of juicy quotes include “Fall in love with your buyers (not the product),” and “Your market’s desire for a particular product or service is the wind that propels that ship.”
Selling Rules. A second Copyblogger post for you with several good selling rules. 1) Forget about the sale and focus on helping people, 2) Listen for 20 minutes before mentioning the product, 3) Teach, 4) Increase product value to 10x’s its cost, 5) Post-sales support with satisfaction guaranteed.
The Peanut Butter Strategy. Interesting story how a hotel gained the loyalty of a customer by purchasing a jar of peanut butter. Subtheme: Sometimes you only have to go the extra inch to please the customer.
The Pitch. We all need a good Elevator Pitch. Freelance Zone with some guidelines, including keeping a journal of your accomplishments, along with project details, date and contact info for the respective client. An up-to-date portfolio. Having your top three most impressive accomplishments at the tip of your tongue.
Steve Jobs as Tweaker. New Yorker article from Malcom Gladwell on Steve Job’s genius in tweaking the work of others to obtain the perfection he obsessed over. As a sidenote, I hope everyone read Isaacson’s bio. Very enlightening, honest, fast-paced and a darn good read, especially if you’re old enough to remember the pivotal events in Jobs’ career going back to the Apple II like I am.