Transmedia and the Distributed Story. Heroes Creator Tim Kring in a Fast Company article on using multiple platforms to tell a story. “Kring believes one-channel storytelling has become archaic. Shows should no longer be designed around a platform; instead, platforms ought to be designed around a show. ‘You have to take the concept and put it at the center of the paradigm,’ he says. ‘You have to say: This is an idea. Part of it can live on television, but part of it isn’t designed to be a television show. It might be designed for a mobile device, say, taking advantage of a GPS-enabled application.’"
Where Freemium Begins. According to this Duct Tape Marketing post, Evernote is successful with the freemium model because it starts with an offering that’s worth paying for. “Focusing on the free part is where people make the mistake. Evernote focuses instead on how many people are paying and how much it costs to get them. That’s the approach all businesses need to take. Freemium doesn’t change that approach, it just changes the math. To get a million people paying you just need to get ten million people using it. The free users are just part of the cost."
The Wiki Requirement. This post is a few weeks old, but I wanted to get it in the rotation because I’ve come to appreciate Brian McKeiver’s stance that all companies need a wiki. Period. Hard Return. When I started Sueetie I viewed ScrewTurn Wiki as an application to complete the ensemble, but I have since come to appreciate the wiki as perhaps the most important community application. It’s where the most authoritative information resides, where you’ll find the most detail, where the facts have to be correct. There’s some outdated information in the Sueetie Wiki, sure, but I do my best to keep it running at peak accuracy levels because I recognize the value of the wiki.
The Must See Application Model. Mitch Joel has a weekly series with Joel and two of his friends sharing a link for each other that each individual feels the other person “must see.” Besides the interesting links, the idea of sharing something with a known colleague that he or she must see has a wealth of potential in different applications and platforms.
Competition as Validation. Seth Godin on competition, that it validates you and creates a category. “This or that is a much easier sale to make than yes or no.”
Online Community Objectives, Success and ROI. Richard Millington with two excellent posts on Community, first on setting objectives and how they are aligned with what members want. Any benefits the community organizers receive from a thriving community are derivatives of its success. The key is members getting what they want first. The second post focuses more on justifying the costs of an online community, with a list of intangibles that prevent direct measurement, like the cost of not creating a community and how communities appreciate in value over time.
Thank you for sharing your day, Mike. MSNBC Sports Columnist and Reporter Mike Celizic shares the day he learned that his T-cell lymphoma would most likely take over his bloodstream within weeks and kill him. Facing chemo, bone marrow and other options offering little hope, Mike decides to continue living as well as he can rather than as long as he can. It was his birthday, and at its end he writes, “When I could talk, I told my nurse friends, ‘This is one of the best days of my life.’ I never thought I’d say that about the day I learned I would die, but it’s the absolute truth. The big things are great and memorable, but it’s the little, unexpected pleasures that make life so wonderful. I’m going to miss it. Terribly.”
Bringing in Billions through High-Speed Rail. High-Speed Rail is a game changer according to a report from the U.S. Conference for Mayors. The report finds that four selected hub cities and their metropolitan areas would get $19 billion in new business and 150,000 jobs from high-speed rail projects in their regions. “This would be due to more tourism, a larger potential worker pool, and help with the growth and development of technology clusters.”