Website Do-overs. Excellent MarketingProfs article on things to consider on your next website, but also worth considering for existing websites that should be thinking “do-over.” Points to consider include looking at your customers’ needs more than what your competitors are doing online. “Your web presence is much bigger than just your website.” Very true. In the context of a Sueetie website, a secure administrative group area for recording and evaluating other web efforts is perhaps a good idea, along with bringing other content into the site’s main offerings. Asking and answering “What’s the site’s business model?” is essential. Is the site an e-commerce site or directly supporting the process of making purchases? Lead-generation, or providing value in exchange for lead-nurturing information? Marketing purposes? Reputation or buzz building? Liked “Content should drive structure.” The final point of guidance on the do-over site is also important, “It’s not about you.”
The Two-Second Rule. This Litmus post titled Email Metrics: Two seconds to make an impression is something we as website managers need to think more about as well. “On average, 51% of readers spend less than 2 seconds looking at your email.” In our previous Everyman we mentioned the blink test for landing pages as the length of time visitors have to know exactly what you want them to do. I could live with it taking two seconds for visitors to fully grasp a page’s Call to Action plan.
Housecleaners Are Better Freelancers. At least ours is. She’s wonderful, works hard for a fair rate, and even better, she says she plans to keep us as her clients for a while. Excellent FreelanceSwitch article written by someone who describes his mother’s housecleaning business in freelancing terms. She was her own boss who didn’t work for anyone in the traditional sense, but was instead a service provider in charge of a roster of clients, who could fire a client at any time and for any reason. She set the rules before starting the job. She charged by the house (the project), and clients knew they were getting their money’s worth. She charged her clients accordingly. “When you come across a client bigger than the ones you’re used to, do some research into standard fees for that client’s market and charge accordingly.”
Every Company a Media Company. Every Company Is a Media Company is actually the name of the blog, and this post on page view journalism makes you realize that the blog’s name is a good one. The point being that with journalists being required to cover stories that generate the most page views, the obscure but important topics from interesting startups and small companies aren’t going to be covered. I’ve learned this with the “Sueetie Media Company,” as I’m convinced pushing out content is a vital part of Sueetie’s growth. And there’s a TON of content I know I could be creating but don’t have the time for.
Will Pay For Pain-free Service. New York Times article titled The Disservice Economy reminding us that while larger companies may provide more convenience, you often pay a price in pain when you need any personalized service. The example in the piece was Bank of America and the required painful service was cancelling a bank card after a wallet was lost. In contrast the local credit union provided immediate and competent personal service without the pain. Interesting sidebar, I’ve been moving my banking from a regional bank after 10 years to a local credit union and the service has been remarkable. I’ll pay more for less convenience and better service, heck yeah.