Where a Website Fits. MarketingProfs post on website development myths, like web hosting should cost $5, maintaining a website is simple, and traffic is king. The most insightful statement to me was, “Web developers must not only know how to create the site, but how it fits into the business-development process. Your web-development representative should be able to connect these dots. If all they offer you is a digital brochure, they likely are operating within the old mythical paradigm, and it may be in your best interests to take your business elsewhere.”
Minimum Project Rate. Free Creatives with 6 freelancing tips. I don’t adhere to some of the advise like requiring payment upfront or always signing a contract, but I did zero in on requiring a minimum project rate. I’ve learned from experience in Open Source World that you can dick away hours with people who, for example, call you because their company’s BE.NET 1.4.5 blog is getting spammed and can you please fix it for them. Just say no. “Don’t do projects below $200…or $700…or even $2000. Depending on the type of work you do, the type of projects you like to take on, and your expertise, have a set minimum for the budgets you take on. This can automatically weed out a lot of clients who aren’t professional or serious, and keep you safer legally and financially.”
Benefit-Driven. Another MarketingProfs post tonight, this on improving landing pages. We know about the importance of a Call to Action, but might not consider focusing on our product’s benefits. “Make sure your headline, body copy, and bullet points focus on your visitors—not on your product or service.”
Broken Screens. Love Mitch Joel’s statement on the kids today becoming the adults of tomorrow. “Imagine, we’re at that exact moment in time when a young person who can’t interact with a screen by touching it will assume that the screen is broken.” My equivalent “real world” anecdote with the broken screen–and maybe yours, too—is when Scotty talks into a mouse before typing the formula for transparent aluminum in Star Trek III. “How quaint.”
CSS, Differently. Speckyboy with 40 CSS templates, resources and downloads. As I walked through this list I was thinking how valuable it would be to consciously approach tables, pagination, blockquotes…whatever, differently.
Ya Gotta Ask. CopyBlogger post with a reminder that we have to help our customers do what we want and need them to do. We gotta ask. “Online marketers seems to fall into two camps. A few aggressive types pitch too much. Everything they send is a pitch. The second more common camp is the one we don’t see. They’ve got something valuable to offer. But they’ve over-internalized the advice to ‘give before you get.’ They give and give and give and give and give. But when it comes time for the ‘get’ part, they freak out. Not coincidentally, many of these people are broke. Lovely, but broke.”
The iPhone Table. Love the idea of plugging an iphone (or particularly a non-Apple mobile device) into a larger display unit. Definitely something here for guys smart enough to connect the dots, no pun intended.