I don’t feature individual podcasts much anymore. Still great stuff passing through my earplugs while walking the dogs, but few podcasts stand-out enough to require their own post. This particular podcast from Buzz Bruggeman of ActiveWords captures The Brief History of Blogging from a guy who experienced it from several perspectives. Here is Doug Kaye’s podcast description:
A four star review in USA Today, read by more than 2.3 million people got ActiveWords all of 32 downloads, but, a blog post by popular blogger Robert Scoble resulted in more than ten times that number. Buzz Bruggeman, the founder and EVP of ActiveWords Inc. speaks about his experiences in marketing and selling his company’s software and the networking tools he uses. He discusses how a huge advertising budget may no longer be the only way to reach people.
A segment I really enjoyed was Buzz’s recollection of Qwest’s Joe Nacchio getting tagged real-time by bloggers during a presentation when they discovered he was selling off his company’s stock as fast as he could while reading facts appearing on their laptops while he was speaking. I heard this Blogging Urban Legend before, but it was good to hear Buzz describe it. If you don’t know anything about the Joe Nacchio blogging incident, here’s an excellent description from Dan Gillmor in the forward of We Media.
In March 2002, at the annual PC Forum conference in suburban Phoenix, a telecommunications chief executive found himself on the receiving end of acerbic commentary from a pair of weblog writers who found his on-stage comments wanting. Joe Nacchio, then the head of Qwest Communications, was complaining about the travails of running his monopoly. Doc Searls, a magazine writer, and I were posting on our blogs via the wireless conference network. A lawyer and software developer named Buzz Bruggeman, “watching” the proceedings from his office in Florida, e-mailed both of us a note pointing to a Web page showing Nacchio’s enormous cash-in of Qwest stock while the share price was heading downhill. We noted this in our blogs, and offered virtual tips of the hat to Bruggeman. Many in the audience were online, and some were amusing themselves reading our comments. The mood toward Nacchio chilled.
Were we somehow responsible for turning the audience against Nacchio? Perhaps the blogging played a small role, though I’m fairly sure he was more than capable of annoying the crowd all by himself. But the incident was a wakeup call. It reflected the power of blogs, a form of participatory journalism that has exploded into popularity in recent years. And it showed how these techniques are irrevocably changing the nature of journalism, because they’re giving enormous new power to what had been a mostly passive audience in the past.
The Buzz Bruggeman podcast description and download is located here.