Readers familiar with my .Text-based blog know that I arrange posts into traditional categories and (optionally) a collection type I added to .Text called a Series. Each Series has a Parent Category and today I added the Life with iPod Category and a Series titled iPod and Dog. Series (and Categories, for that matter) are added after we acquire a new, consistent activity or interest in our lives. Often that collection potential is known only after a number of posts on the topic when we think “Hey, I should add a category for those posts!“ But iPod and Dog is a Series and activity that I know will be with me from this point on, that is, when I’m taking the dogs on their daily walk around this neck of the Vermont Wood, I’ll be listening to audiobook files on my iPod.
Today’s entry is another excellent item from ITConversations, a session from BloggerCon III hosted by Doc Searls on the topic of Making Money (from Blogs.) It was less a presentation than it was a lively debate on the relationship of blogging to revenues and the tangible and intangible values of blogging like networking, building relationships, establishing credentials and a voice, with discussions on issues like integrity, trust, the tip jar, subscriptions and branding, to name a few.
Even the Scobleizer was in the audience who made an observation on branding when asked to do so by Doc. Searls, being a longtime marketing guy, didn’t care much for the analogy, I guess. But I remain, as always, on the side of the ScobleMeister and that bringing brand into the context of blogging ISN’T “smearing shit all over the place.“ J
How would you like it if every time you got a phone call, you had to listen to an advertisement as well? Have you ever asked, How do I make money with my telephone? Or, What’s the business model of my telephone? Or, What’s the business model of my water cooler? My front porch? My patio? Doc Searls believes it’s far more important (and interesting) to make money because of our blogs, rather than with them.
[ Listen ]