Another great presentation provided by Doug Kaye at ITConversations to which I’ve listened and blogged on before. Doc Searls leading a discussion on making money through blogging. Here’s the ITConversations audio link. Below is the time-marked index I compiled with iPod and Axim…and Dog.
3:44 Who do you write for? Do you write for your readers, or do you deliver content to the consumer.
6:24 How does blogging increase your market value outside of the blog? Are you worth more because your blog?
10:15 Rollo May book on Creativity. (Courage to Create? On my dbvt shelf. Last read in the early 80’s, but worthy of another read, for sure.) Says that writers suffer the illusion that the world really needs to hear what they have to say. A lot of people ought to be bloggers and have a lot to say but don’t feel the need to blog. So, as writers, do we want to monetize that need to write?
13:10 There is money to be made in infrastructure and applications by the fact that so many people are interested in this stuff.
13:20 Many people in other professions or doing something different for a living because of their blogs.
13:47 A blogger in the Health Care Forecasting profession says blogging forces him to have an opinion on current issues every day.
18:20 A user whose for-profit site has made a profit from the beginning and who sees increased profits every month since operations began advocates being as niche-like and specific as possible, operating on a shoestring and tailoring to a unique audience
19:15 Everybody wants to hold the mike. No one can hold the mike. Doc: “Its a guy thing.” Audience member: “Its a metaphor.”
19:30 A tip jar is more effective for those with politically oriented sites than for Everyday Bloggers. Others in audience say the tip jar not effective at all. A “rainy day” fund. “Beer money…”
23:56 “I’m Cam from Cam’s World.” Interestingly typical greeting of audience members prior to speaking. In part to establish credentials, I suppose, but also to re-inforce their brand.
28:30 Dave Winer: I want to challenge your thinking on this. Many of you are talking nickels and dimes when there are millions of dollars out there in blog-related revenues through building relationships, sharing ideas, joint ventures, and other opportunities. When you try to stretch your blog to be a newspaper or magazine, then you’re dealing with nickels and dimes.
33:00 Chris Nolan interaction with Dave Winer on making blogs a business.
37:50 A fellow from a small company tried desperately to get a product out into the world. A 5-star review in a local newspaper with 2.3 million of readers generated 32 downloads. After telling Scoble about the event and Robert blogging about it, there were 400 downloads. Also, the fellow said he blogged because he wanted customers to know there were real people behind the product.
41:00 An author who had written a book had discovered that in looking at his revenues from Amazon that as an author he made around $2.50 on the sale of a $40 book. He was able to make twice that amount by simply linking to the book through Amazon’s associates referral program.
48:45 Doc: Bloggers can reach the Tipping Point real quick. Start small with a few readers then all the sudden they can become huge.
49:50 Do you position your site to be a brand?
50:30 Scoble says he views each of the folder authors in his aggregator as brands. Refuted by Searls who doesn’t like the concept of branding. Searls, “Our blogs are who we are as people. We’re doing something different with our blogs. Its not our brand.” See both sides. Both are valid to me.
55:20 Woman who gets paid to blog for a phone company. “If you see a need for a blog, bring it up.”
1:02:00 Jay Rosen from PressThink. Writers for a newspaper, for instance, draw off the credibility and trust of the newspaper. In blogging, that credibility has to come from the writer. The magic is in what successful bloggers learn about trust, integrity, building a brand, an audience, from zero. Jay Rosen is an impressive thinker, for sure.
1:05:00 “I look for personality, not brand.“
1:18:30 In the money-making ideas segment at end of session: niche blogging tools for a select community with common interests.