Everyman on Storybuilders, Clubs over Crowds, Driving Social Actions, Corporate Ipsum
Dave Burke's Blog
Storybuilders. We’ve talked about the power of stories before. Here’s another good post on the subject from Duct Tape Marketing who quotes Mister Rogers, “It’s hard not to like someone once you know their story.” And from the author (not Mister Rogers), “I believe the new reality of marketing asks us to become great storybuilders.” ...